CHANGES IN TOURIST AGENCIES’ OPERATIONS TOWARDS CONTEMPORARY DIGITAL TRENDS
The changes in tourist agencies’ operations within the digital era have a completely new and positive character towards providing greater accessibility to tourists. With such changes, they retained the ways they run their business operations, but those ways also received new physiognomy. They follow altered requirements for services and the scope of spatial diversification of tourism products. Also, increased scope and quality of promotional activities for tourism products and specific travel arrangements have become an important issue. The research shows that there is improvement in different segments in tourist agencies’ operation, determination of the degree of attractiveness of tourist values and assessment of the quality of delivered tourism services. This indicates that contemporary digital trends have essential character not only for travel agencies, but for tourists as well.
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