TY - JOUR AU - Svetlana Sokolov Mladenović AU - Đorđe Ćuzović PY - 2016/06/04 Y2 - 2024/03/28 TI - THE ROLE OF E-COMMERECE IN TOURISM DEVELOPMENT OF THE REPUBLIC OF SERBIA JF - Tourism International Scientific Conference Vrnjačka Banja - TISC JA - hitmc VL - 1 IS - 2 SE - Articles DO - UR - http://www.tisc.rs/proceedings/index.php/hitmc/article/view/200 AB - Tourism belongs to the group of information-intensive sectors and the development of information-communication technologies significantly changed its structure. The development of e-commerce has influenced its implementation in tourism where it is observed like a tool for improving the efficiency of business activities. However, the intensity of e-commerce use in tourism depends on many factors, such as institutional, technological and organizational. This paper aims at analysing the role of different e-commerce models in creating the business performance of companies. The initial assumption in this paper is that introduction of e-commerce has positive effect on business performance of tourism companies. The assumption is tested on a sample of 32 tourism companies that operate on the Serbian market, regarding the relevant statistical methods. The observed period is from 2010 to 2015. ER -