Rakić, B. and Rakić, M. (2018) “FROM WORD OF MOUTH MARKETING TO WORD OF MOUTH IN THE TRADITIONAL AND DIGITAL MEDIA”, Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(1), pp. 241-258. Available at: http://www.tisc.rs/proceedings/index.php/hitmc/article/view/13 (Accessed: 13August2026).