Mandarić, Marija, and Dejan Sekulić. “BRAND MANAGEMENT IN THE FUNCTION OF GLOBAL PROGRESS OF COMPANIES: INVESTIGATION OF THE INNOVATION AND INFORMATION TECHNOLOGY ROLE”. Tourism International Scientific Conference Vrnjačka Banja - TISC 3, no. 1 (May 31, 2018): 61-78. Accessed July 3, 2026. http://www.tisc.rs/proceedings/index.php/hitmc/article/view/3.