Tourism International Scientific Conference Vrnjačka Banja - TISC

IMPORTANCE OF LOCAL RESTAURANTS GASTRONOMIC OFFER FOR THE FUTURE OF RURAL TOURISM

Aleksandar Božić, Saša Mašić — Sat, 22 Oct 2022 00:00:00 +0200

Importance of local restaurants gastronomic offer for the future of rural tourism in Knić municipality was estimated based on the questionnaire filled by 200 tourists who were acommodated in rural households in four villages (Dragušica, Žunje, Grivac and Knić) in this municipality during 2021. The questionnaire consisted of two sections: respondent profile and importance of local restaurants gastronomic offer for the future of rural tourism. Based on respondents answers, it could be concluded that local restaurants gastronomic offer is very important for the future of rural tourism, but that the offer in villages of Knić municipality is modest. Gastronomic offer of households offering accommodation is much better than local restaurant gastronomic offer. Quality, autenticity, serving and food decoration in local restaurants gastronomic offer were not estimated as good. Respondents concluded that improvement of gastronomic offer of local restaurant is very important for success of rural toursim.

WELLNESS IN SERBIAN HOTELS DURING THE COVID-19 PANDEMICS

Aleksandra Bradić Martinović, Tatjana Mišić — Sat, 22 Oct 2022 00:00:00 +0200

In the last twenty years, Serbia has significantly improved the number and quality of accommodation facilities in tourism, especially in the hotel industry. The wellness concept in the hotel offer is known as a highly competitive tourist product, which has the capacity to attract domestic and foreign guests. Hotels in Serbia have recognized this possibility and started investing in wellness facilities and equipment, especially in spas with exceptional natural resources (thermal and mineral water, air and peloid). The COVID-19 pandemic has negatively affected the hotel industry, especially in cities. In response to the challenge, wellness hotels respected the measures of the RS Government and the Crisis headquarters but also changed procedures. Our research has shown that the situation regarding the implementation of anti-Covid standards in Serbia wellness hotels is satisfactory.

INVESTMENTS IN TOURIST DESTINATIONS FOR INCREASING EFFICIENCY IN THE FUTURE SERBIAN TOURISM SECTOR

Aleksandra Marcikić Horvat, Otilija Sedlak — Sat, 22 Oct 2022 00:00:00 +0200

The main goal of this paper is to find out a possible increase in efficiency on the basis of data from the previous period - which refers to investments in various elements of tourist destinations. In this studyit would be done by the evaluation of relative technical efficiency of tourism sector in 24 Serbian regions using data envelopment analysis (DEA). The evaluation will enable an analysis of how to influence the increase of tourism efficiency in the future, based on results from the recent past. On the side of output two variables were used in the DEA model: number of tourists and number of overnight stays. Furthermore, four input variables were used: annual average share of employment in accommodation and food service activities, annual average share of employment in arts, entertainment and recreation, investments in accommodation and food service activities and investments in arts, entertainment and recreation. Output oriented DEA model with variable return to scale has been solved and results show that relative efficiency score values are between 10% and 100%. Average efficiency score is 81%, which indicate that majority of Serbian regions obtained high efficiency score values. It will turn out that investments can be crucial for the development of tourism, but there are also barriers, limitations in this type of analysis. The small amount of input and output data in the survey can only yield results that need to be further verified.

TOURISM ACCOMODATION INDICATORS’ IMPACT ON THE GDP – A GRANGER CAUSALITY APPROACH

Alexandru Manole, Andrei Buiga — Sat, 22 Oct 2022 00:00:00 +0200

In this paper, the authors study the impact of selected indicators of tourism accommodation on the Gross Domestic Product. The indicators are related to the number of nights spent, therefore they are not directly related to the GDP, thus justifying the choice of Granger causality as method to assess the impact. The fact that most of the variables are found to be not stationary leads to the application of a special technique, adapted to the dataset and software used. The VAR models used do not pass all the specification tests, the authors have chosen a conservative approach, considering the results achieved with caution. Following the application of the methodology, mixed results have been achieved, showing that there is some degree of causality, which cannot be, however, generalized.

THE FUTURE OF TOUR GUIDING AND ITS TRENDS IN THE POST COVID-19 SOCIETY

Andrea Žerajić — Sat, 22 Oct 2022 00:00:00 +0200

The corona virus has shaped our everyday life in many ways during the last two years. The COVID-19 pandemic has upended the travel and tourism industries and opened many questions about the future of individuals working in the tourism industry. Traditional well-known concepts must be changed. The urban tourist of the post-covid time will probably travel in a world more digitally mediated than ever before. To stay relevant during the pandemic, business organizations had to apply digital tools. Tourism organizations did the same. Therefore, the position and perspectives of the tour guides whose role has always been an inevitable segment of the touristic offer has been called into question and is significantly threatened. The number of tourists was limited because of lockdowns, which seemingly led to disappearance of the ‘traditional’ guided group tours. This paper aims to provide the description of the position of the tour guides in the world considering the current epidemiological situation and to focus on the future trends that should be developed in this field. It also emphasizes the importance of recognizing new forms of touristic offers that shall influence the way of engaging tour guides, thus considering whether digitalization will somehow suppress the “live performance” of a tour guide.

MATERIAL BASIS IN THE FUNCTION OF FUTURE TOURIST DEVELOPMENT OF THE PČINJA DISTRICT

Anđelina Marić Stanković — Sat, 22 Oct 2022 00:00:00 +0200

The material basis of a tourist destination is one of the most important factors of the tourist offer, which can affect the entire tourist traffic. The paper deals with the area of Pčinja district as an area with exceptional natural and anthropogenic tourist values. However, the Pčinja district is completely marginalized in terms of tourism and out of the mass tourist flows, which is a consequence of the insufficient and outdated material basis. Therefore, the paper analyzes the material basis of the Pčinja district in order to provide a basis for further strategic planning of the tourism development. Pčinja district has great potential for the development of several forms of tourism: sports - recreational, mountain, spa, hunting and fishing, excursions, and transit ones. However, without sufficient accommodation capacities, developed tourist infrastructure and suprastructure, any tourist development is not possible, regardless of the exceptional tourist values. If a new material base were built in the Pčinja district and the already existing tourist development of this area was reconstructed, it would take a positive course in the future.

TERRITORIAL BRANDING AS AN INSTRUMENT FOR THE DEVELOPMENT OF RURAL TOURISM (ON THE EXAMPLE OF THE STAVROPOL REGION)

Anna Ivolga, Irina Shakhramanian — Sat, 22 Oct 2022 00:00:00 +0200

Stavropol Region has the potential for the development of rural tourism. Rural tourism offers a unique solution that will provide jobs, consistently high incomes of the population and preserve the nature of the region intact. An analysis of the state of rural development in the Stavropol Territory showed that the region has enormous resources for rural tourism, but they are used with a low degree of efficiency. The study was completed by making proposals for the formation of the region's brand through the realization of recreational potential and the development of rural tourism. The article justifiably proves that this sphere, along with agriculture, is a backbone for the economy of the Stavropol Territory, and the strengthening of economic activity in tourism will have a noticeable positive impact on other sectors of the regional economy.

THE ROLE OF MARKETING INFORMATION SYSTEMS IN THE FUTURE OF TOURISM

Branko Mihailović, Vesna Popović — Sat, 22 Oct 2022 00:00:00 +0200

The paper investigates the possibilities and scope of the impact of marketing information systems on future tourist trends. Special emphasis is placed on the current conditions in which the world economy and tourism find themselves, which are significantly determined by the spread of the COVID 19 pandemic and the digitalization of business. In such conditions, the importance of marketing information systems for adequate management of relationship marketing in tourism is increasing. Namely, successful marketing in tourism means offering greater value than the competition, as well as customer satisfaction. Satisfaction is achieved when the obtained performance of the tourist service meets or exceeds expectations. Customer expectations are formed on the basis of pre-purchase information, and commercial success is achieved when performance exceeds expectations. Marketing information systems are often used in practice in order to constantly improve the customer base. One-on-one marketing, or tailoring travel services to individual customers, depends heavily on market and timely customer information. Research has shown that marketing information systems provide an organized and timely flow of market information that optimizes marketing decision-making in tourism.

PROFESSIONAL REGULATIONS AS A FINANCIAL REPORTING STRATEGIC COMPONENT IN THE FUNCTION OF THE FUTURE OF TOURISM

Danijela Anđelković, Miloš Ivaniš — Sat, 22 Oct 2022 00:00:00 +0200

The tourism market is in the process of restructuring as a result of the formation of new generations of tourists with new needs that demand the adjustment of tourism products. Consequently, the manner of conducting business and providing tourist offer packages is also changing. It is obvious that in the future, tourism will rely on new technology, innovation and knowledge development, but tourism growth and development cannot be observed isolated from new financial reporting system made to meet the above stated requirements. The aim of this paper is to research new trends in financial report creation which include financial as well as non-financial information for tourism needs in the future. The research results in this paper indicate that in addition to IAS/IFRS, there are also generally accepted American accounting principles and EU Directive 34, and nowadays they represent the professional regulation key segments contributing to better accounting harmonization and the increase in the quality of information arising from the financial reports for the needs of tourism in the future.

THE FUTURE OF TOURISM REQUIRES AN ORIGIN: TRACES OF AN OLD CULTURAL POLICY IN VRNJAČKA BANJA

Danijela Pantović, Nemanja Pantić — Sat, 22 Oct 2022 00:00:00 +0200

The future of tourism is seen today as a key force in the process of globalization. When learning about culture, the origin of the destination is also very important, and the story of the destination is interesting if it has the history of a given culture. This paper generates short-term indicators of the development of the municipality of Vrnjačka Banja as a spa town in the Republic of Serbia with the largest market share. Apart from the fact that tourism is characterized by a highly global character and mass, it also creates knowledge about culture by connecting diferent parts of the world. The findings indicate that the existing tourist attractiveness does not exceed the potential possibilities, and in that sense it would be necessary to develop future tourist flows for the development and valorization of cultural heritage in Vrnjacka Banja. The results offer important implications for the implementation of tourism policy in the future, both for policy makers and for all stakeholders.

ORGANIZATION AND ADMINISTRATIVE TASKS OF THE ADMINISTRATION IN THE FIELD OF TOURISM

Darko Golić — Sat, 22 Oct 2022 00:00:00 +0200

Administrative activity, in addition to the classic ones, includes more and more non-authoritative activities, and their effectiveness largely depends on the organization of the administration, distributed at different levels of territorial and political organization. The constitutional framework implies that the establishment of the system in various areas of the economy is in the competence of the state, while the autonomous provinces and local self-government units have certain competencies. Legal identification and standardization of administrative affairs and tasks in the field of tourism should be such that it does not endanger the freedom of private initiative, but do provide protection of the public interest. The analysis of the constitutional and legal framework includes the system of distribution of competencies in the field of tourism, the nature of administrative affairs and organizational forms of their implementation in the Republic of Serbia and a comparative review.

HOW DOES INTERNET ADDICTION AFFECTS THE FUTURE OF TOURISM?

Demetris Kouklou — Sat, 22 Oct 2022 00:00:00 +0200

The purpose of this study was to examine the kind and frequency of higher education students in Cyprus pathological behaviors related to internet addiction, as observed by higher education lecturers. A quantitative approach was used to analyze and understand in which level internet obsession ascends, the way in which it affects all aspects of higher education students’ life and their involvement at professional hospitality and tourism workplace and the kinds of programs and policies that could be used in schools to prevent internet compulsion. As a result, to affect the quality of service and the future of tourism in Cyprus. Corresponding to the results of this research, higher education teachers encounter very often the students with internet addiction in their theoretical and practical classes and they observe several symptoms such as distraction and mental absence from class. Thus, this research shows that students’ results are very influenced by internet addiction and their level of involvement in school. Last, according to the results of this research, prevention policies should focus on school policies and practices to understand the phenomenon of internet addiction.

THE FUTURE OF SERBIAN RURAL TOURISM OBSERVED THROUGH THE PRISM OF GASTRONOMY DEVELOPMENT

Drago Cvijanović, Tamara Gajić — Sat, 22 Oct 2022 00:00:00 +0200

As the world slowly recovers from COVID-19 and borders gradually begin to open, changes are also expected in tourism trends. The aim of the research was to determine to what extent gastronomy as a tourism product will contribute to the development of rural tourism in some future period. By researching the quality of gastronomic products in rural households, and the expectations of the hosts, it was concluded that all predictors can significantly predict the future development of rural tourism through a stronger presentation of gastronomic products in Serbia. The sample included 225 respondents. A model of higher order factor analysis and hierarchical regression analysis were used, with the introduction of a mediator variable. The importance of research is reflected in encouraging the development of rural tourism products, with implications for the overall economic and social environment.

THE FUTURE OF ECOTOURISM: THE CASE OF THE TARA NATIONAL PARK (WESTERN SERBIA)

Filip Jovanović, Sonja Braunović — Sat, 22 Oct 2022 00:00:00 +0200

The study aimed to determine and evaluate the factors for sustainable ecotourism development in the Tara National Park, considering potential advantages for improving the area’s rural economy. A literature review and field survey were conducted to assemble data on the area’s geographical position, diversity of ecosystems and species, historic heritage, and infrastructural aspects, as well as the demographic changes and employment situation of the local people. SWOT and PESTEL techniques were employed to assess the restrictions and prospects for ecotourism development in the area. The results show that the touristic potential of this area includes convenient geographical position and climate, rare wildlife, preserved ecosystems, large forest land, clean water, unique geological elements, and numerous archeological sites and historic monuments. It was concluded that sustainable ecotourism development could provide the circumstances for rural development, as a desirable accompaniment of ecotourism in the future.

AGROTOURISM IN THE FUNCTION OF WOMEN'S EMPOWERMENT – ILLUSTRATION FROM RURAL AREA OF KOSOVO AND METOHIJA

Goran Maksimović, Ljilјana Anđušić — Sat, 22 Oct 2022 00:00:00 +0200

Nowadays, it is very difficult for women in the countryside to achieve their job and become empowered in that field. Agrotourism is a leading opportunity for the wider inclusion of women living in rural areas. The aim of the study is to determine the effect of the position of women and the empowerment of women for stronger involvement in agritourism development, in Sirinić district, Kosovo and Metohija. Also, the aim was to determine the differences in attitudes in relation to age and material status. The results indicate the existence of significant influences for stronger engagement of women in rural areas, as well as differences in attitudes in relation to the surveyed demographic categories. The importance of research is reflected primarily in the encouragement of women for stronger participation in the development of agritourism, as a form of women's entrepreneurship.

QUANTITATIVE ANALYSIS OF TOURISM DEVELOPMENT

Ivan Milojević, Miloš Radosavllević — Sat, 22 Oct 2022 00:00:00 +0200

Tourism development, or lack thereof, is a direct reflection of society's progress. This paper deals with a number of elements that affect the development of humanity, and the connection between the progress of human culture and tourism. In this way, they will try to find out the role of tourism in society, and finally the perspective in the future. Today, tourism has become a global phenomenon and certainly one of the most massive phenomena in world relations. The tourist market is marked by a new reorganization: new generations of tourists are being created, new tourist products, tourists are looking for something new and unexperienced on their vacation, thus changing the way the tourist offer operates, all influenced by globalization, global warming, political and security trends.

RECENT DEVELOPMENT AND FUTURE TOURISM CHALLENGES AFTER COVID-19 IN NORTH MACEDONIA

Ivanka Nestoroska — Sat, 22 Oct 2022 00:00:00 +0200

After a period of continued growth in tourist arrivals, North Macedonia has registered changes with negative reflection on the volume of tourism due to the Covid-19 pandemic. The past year has seen an increase in the volume of tourism, but it is incomparable in terms of performance from the pre-pandemic period. Tourism is faced with challenges for future development, and they are increasingly imposed as a result of the drastic changes that have occurred due to the Covid-19 pandemic. Therefore, the purpose of the paper is to present the perspectives of tourism in the country with all its challenges, but having as a starting point the characteristics of recent tourism development. The research design is created to present findings related to the future tourism challenges in North Macedonia. It incorporates the application of quantitative and qualitative methods, and the regional approach is implemented in analyzing the characteristics of tourism performance.

ENTREPRENEURIAL ORIENTATION OF HOTELS AS A FACTOR OF FUTURE DEVELOPMENT

Jasmina Ognjanović, Aleksandra Mitrović — Sat, 22 Oct 2022 00:00:00 +0200

Entrepreneurship has been attracting special attention of researchers in recent decades, as it has positively contributed to the development of the economy and enterprises. The result of entrepreneurial activities are innovations, which, in the conditions of unstable and changing environment, have a key role of changes’ stabilizer. The paper aims to assess the development and contribution of entrepreneurial activities and innovations to the business of companies, with special emphasis on their importance for the hotel industry. The methods of analysis and synthesis and the methods of induction and deduction are applied in the paper in order to summarize the presented previous theoretical and practical knowledge. It can be concluded that entrepreneurial and innovative activities in hotels can make a great contribution to the perception and exploitation of changes caused by the Covid-19 pandemic.

THE FUTURE OF TOURISM THROUGH A GREEN DEVELOPMENT STRATEGY

Katarina Stojanović, Dejan Čavić — Sat, 22 Oct 2022 00:00:00 +0200

Big changes are inevitable. The European Commission have made clear that environmental sustainability should be at the core of the response to the pandemic crisis. In this paper we analyze sustainable tourism as a green development strategy in order to determine ways to adapt to the changes that have taken place in the recent period, as a part of the sustainable tourism concept. Positive and negative aspects of sustainable consumption were analyzed. The positive effects of green areas in terms of human and ecology will be mentioned. We will analyze the possibility of implantation of green solutions to improve the tourist potential of the city.

POTENTIALS AND EFFECTS OF FUTURE RURAL TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA

Marija Kostić, Tanja Stanišić — Sat, 22 Oct 2022 00:00:00 +0200

Today, more than ever, tourism activities in the natural environment have become a need and wish of tourists. The Republic of Serbia has rural areas with well-preserved nature which consists of many attractive and representative elements. However, Serbia does not have a long tradition of rural tourism. The aim of this paper is to underline the potentials, limiting factors and future development effects and opportunities of rural tourism in Serbia. The methods used in processing the data collected from primary sources are correlation analysis and descriptive statistics. The general conclusion of the research is that this form of tourism, with the adequate valorization of available potentials and management of present constraints, can become a very important factor of tourism and economic development of the country.

BLOCKCHAIN IN TOURISM AND BC MODEL FOR EDUCATION OF THE STUDENTS IN TOURISM SECTOR

Marija Paunović, Ana Savić — Sat, 22 Oct 2022 00:00:00 +0200

The Fourth Industrial Revolution brings us changes in digital technologies, using Artificial Intelligence (AI), Blockchain (BC), Machine learning, robotics, simulations, Internet of things (IoT), Nanotechnology, 3D printing etc. The aim of this paper is to present the possibilities of applying modern technologies in the education of students in tourism sector, with special emphasis on the application of blockchain technologies (BCT) as well as to bring the specifics of these technologies closer to the readers. In this paper is proposed a model of student education based on BCT. In addition, evaluation the students knowledge on application new technologies in this area is presented in the paper.

REFLECTION OF THE PANDEMIC ON TOURIST FLOWS CASE OF BOSNIA AND HERZEGOVINA, CROATIA

Merima Aljić, Ingrid Pađen Đurić — Sat, 22 Oct 2022 00:00:00 +0200

The Covid-19 pandemic is undoubtedly a global crisis, which has had a negative impact on all economic activities. Tourism, as an extremely sensitive branch, is unquestionably the most affected sector. The Republic of Croatia, as well as Bosnia and Herzegovina, has continuously had an increase in tourist traffic in the number of tourist arrivals and overnight stays until the moment of the pandemic crisis. The aim of this paper is to consider the consequences on tourist flows on the example of Bosnia and Herzegovina – Tuzla County and the Republic of Croatia – SisakMoslavina County. The results of the research, conducted through a questionnaire, will detect the problems in the pandemic crisis faced by economic operators in tourism, and we will try to find answers on how to overcome this health crisis with the least possible consequences for tourism, improve the efficiency of tourist boards, as initial affirmers and promoters of tourism.

SUPPLY CHAIN MANAGEMENT FOR TOURISM DEVELOPMENT

Milan Mihajlović, Radan Kostić — Sat, 22 Oct 2022 00:00:00 +0200

Tourism is a sector that is developing and growing faster and faster. In conditions of growing competition, logistics is one of the key success factors. Intensive development and competitive advantage of tourist destinations is achieved by applying the basic principles of logistics: simultaneous and comprehensive optimization of all links in the flows of materials, energy and information, which participate in shaping the supply of tourist locations and creating their tourist products. This paper describes the structure and main problems of supply chain management in tourism, their current state and factors that prevent the implementation and integration of supply chain activities within the tourism sector. The aim of this paper is to emphasize the role and importance of logistics and tourism operators in planning and optimizing logistics activities and increasing the competitiveness of tourism products.

THE IMPORTANCE OF WASTE MANAGEMENT AS AN ENVIRONMENTAL FACTOR OF TOURISM DESTINATION DEVELOPMENT

Milan Počuča, Jelena Matijašević — Sat, 22 Oct 2022 00:00:00 +0200

The preservation and protection of the environment is an imperative in modern society. Unsystematic and inadequate handling of waste is one of the major problems of environmental policy in Serbia. This situation is primarily the consequence of the society’s inadequately developed attitude towards waste, and its failure to understand the positive effects of waste management. According to research, developing countries are, quite realistically, facing certain problems and challenges in this area. In the context of the subject of this paper, it is essential to point out that waste management belongs in the category of important environmental factors of tourism destination development. According to the Republic of Serbia visions of tourism to 2025, tourism is to become the leading promoter of the Republic of Serbia’s image in the world as a modern and desirable destination for visits, vacations and business alike, thus fulfilling the constant innovative function in the implementation of the modern standards, new technologies and protection of nature. The research part of the paper will be concerned with the opinion and perception of the professional public as regards the scope and practical applicability of the existing legal solutions and programmatic and planning documents in the waste management area.

THE FUTURE OF EDUCATIONAL (CREATIVE) TOURISM: THE CASE OF WWII MONUMENTS IN RASINA COUNTY

Milena Jokanović, Marija Đorđević — Sat, 22 Oct 2022 00:00:00 +0200

Limitations of physical movement and interaction, imposed by COVID-19 prevention regulations, strongly altered the perception of leisure activities and commodities, affecting tourism, culture and education sector. The demand of procuring ways for cultural/education institutions to establish a more dynamic approach to their users and consumers has overgrown the development of digital presence and rethinking of the physical encounters occurring in the “new normal” was instigated. The paper addresses a new format in which the educational and cultural sector use tourism tools to enhance their core functions, through a case study of an international summer seminar “Towards a performative turn in heritage studies”, as a local-specific merge of cultural and educational tourism using the infrastructure connected to the WWII monuments in Rasina County; as an example of development potentials based on reusing the often overlooked past and present touristic and cultural assets of this region by including educational and cultural/art programs in defining new heritage tourism routes.

DETERMINING THE TRAVEL RISK PERCEPTION AND TRAVEL BEHAVIOR OF SERBIAN RESIDENTS DURING THE POST-PANDEMIC PERIOD

Milena Podovac, Vedran Milojica — Sat, 22 Oct 2022 00:00:00 +0200

The tourism industry is very sensitive to the influence of various crisis situations which can have smaller or greater negative impact on its development. Many tourist destinations closed their borders due to the development of a global pandemic of COVID-19, which resulted in a dramatic reduction of tourist turnover as well as the temporary stop of normal functioning of the tourism industry. Moreover, the current health crisis influenced significantly the changes in decision-making process of tourists when choosing a holiday destination and the way of organizing their journey. The purpose of this paper is to examine the relations among travel risk perception, tourist behavior during travel and the frequency of travel among Serbian residents when the individual characteristics of the respondents are controlled. Results of the empirical research indicate that tourist’s behavior during travel is positively connected with the travel risk perception. Furthermore, age and education affect the travel risk perception.

NATURE AND NATURAL FOOD PRODUCTS IN FUTURE TOURIST’S PERSPECTIVE

Milica Luković, Jovan Nićiforović — Sat, 22 Oct 2022 00:00:00 +0200

Two years after Covid-19 outbreak, the trend of local movements in ecologically clean areas is continuing. Parallel with searching for nature, tourists renew old, almost forgotten, traditional nature-inspired recipes. This study investigates tourists’ attitudes towards natural areas, interest in natural products experiences and their preference to renovate traditional healthy food products and to be included in future food tourism offers. The study includes standard and ethnobotanical interviews aimed to show the stronger connection between tourists and nature compared to the previous period and its intention to mitigate and adapt to Covid-19 challenges. The results show continuous changes in tourist perspective related to nature and natural food products in general. The results were compared with previous research and show that tourists are still interested in natural boosters through natural food, staying in nature, and active involvement in natural product collecting, however, the focus has shifted from traditional medicinal plants to edible ones.

FUTURE OF TOURISM AND COVID-19 CRISIS: THE PARADIGM SHIFT

Mirjana Ilić, Dario Šimičević — Sat, 22 Oct 2022 00:00:00 +0200

The COVID-19 crisis has led to major changes in economic and social relations around the world. These changes have not bypassed the tourism industry, which is disproportionately more affected than other economic activities, due to numerous restrictions imposed on passengers and companies for the transport of goods and passengers. In order for the tourism economy to recover as quickly as possible and establish stable business, it is necessary to overcome current obstacles through the implementation of inventive solutions. Thus, the paper focuses on main obstacles imposed by COVID-19 pandemic and government restrictions on tourism industry and their influence on tourism business model which has been called into question. The goal of the paper is to analyze key factors affecting the tourism industry, as well as to produce possible directions for future development after the establishment of normal conditions in the tourism market. In that sense, the emphasis was placed on sustainable development of tourism, further digitalization, strengthening of ecotourism and personalization and customization of services.

RESIDENTS SUPPORT FOR TOURISM IN POST-PANDEMIC TIME – A CASE STUDY OF VRNJAČKA BANJA

Nataša Đorđević, Snežana Milićević — Sun, 23 Oct 2022 00:00:00 +0200

The future of tourism after one of the greatest health crises caused by the novel coronavirus is uncertain. Fear of infection and health concerns increased during the pandemic. The restrictive measures have limited international travel, which led to great expectations of an end to the pandemic for freer movement and safe travel. The great consequences of the COVID-19 for the tourism industry and tourism destinations will have its effects even after the end, and the post-pandemic tourism recovery strategies should be well planned and in focus along with strategies for the keeping tourism industry during the crisis. This paper aims to investigate the residents’ support for post-pandemic tourism in one of the most famous tourism destinations in Serbia, Vrnjačka Banja. The support of the residents was observed taking into account their perceptions on tourism during the pandemic.

THE INFLUENCE OF SOCIAL AND TECHNOLOGICAL PROGRESS ON THE FORMING OF TOURISM OF THE FUTURE

Pavlo Ružić, Dragoljub Amidžić — Sat, 22 Oct 2022 00:00:00 +0200

Recently, the world has seen intense social and technological progress that has significantly changed the habits, desires, needs and lifestyle of people in general. The resulting changes will affect the development of tourism, which must adapt to the new circumstances. In this regard, the focus of research in this paper is on tourism of the future, and a hypothesis is set which assumes that technological and social development will determine the tourism of the future, new tourist destinations and trends in tourism demand and supply. To prove the hypothesis, the authors will use a combination of SWOT and the method of analysis, which will explore the social interactions of new circumstances and their impact on shaping future tourism.

COVID PASS – IMPACT ON TOURISM AND TOURISM WORKERS AND EMPLOYMENT IN TOURISM

Sanja Škorić, Vladimir Jovanović — Sat, 22 Oct 2022 00:00:00 +0200

The pandemic in the past, more than two years, various reactions of the countries of the world to the protection of people from pandemics, etc., have had a huge impact on the life we have known so far. The introduction of covid passes a year ago, as another reaction to the suppression of the pandemic, has provoked a very large number of discussions that have remained without a clear epilogue so far. However, the introduction of covid passes has had the greatest impact on tourism and related activities (air and road transport, especially international) in every possible sense - restricting travel, and movement in general. This situation inevitably affected employment in the sector and introduced a number of difficulties, in addition to all those that already existed before the pandemic period. The authors of this paper draw a parallel between trends in tourism in general and employment in tourism and catering etc. before the pandemic and throughout, with special reference to the period after the introduction of covid passes.

COVID19 TOURISM AND MODERN TREND IN THE APPLICATION OF INFORMATION TECHNOLOGIES

Slobodanka Stankov, Miroslava Jordović Pavlović — Sat, 22 Oct 2022 00:00:00 +0200

Tourism is one of the most impacted sectors of the economy caused by the COVID-19 pandemic consequences. The transformation of the tourism industry has conditioned new tourism trends and influenced the development of nature-based tourism. The research of the tourism market shows changes in consumer behaviour and motives of tourism movements. The meeting with the destination value chain where they travel is extremely important for modern tourists. The destination as a ʻvalue chainʼ consists of related activities making it recognizable and more competitive in the tourism market. The value chain assessment is an indicator of tourists’ satisfaction degree with the provided and used service, i.e. the tourism destination ʻfinalʼ product. The application of information technologies has a key role in the tourists’ assessment of the value chain and the destination selection. The future tourism research will be based on the application of BD, BD analytics and business analytics.

DIGITALIZATION AND ARTIFICIAL INTELLIGENCE: NEW DIMENSIONS IN TOURISM

Sonja Lučić — Sat, 22 Oct 2022 00:00:00 +0200

Artificial intelligence (AI) offers a wide range of opportunities that increase productivity in the tourism sector. Travel companies use AI for various administrative tasks as well as for customer support. Hotels and other travel companies have already used chatbots on social media platforms and instant messaging apps. In addition to customer support, AI may be used in tourism for quick and accurate collection, sorting and interpretation of data. The author in this paper will point out the positive impact of AI and digitalization in the tourism sector. Besides that, the author will explore the ways in which the new possibilities of digital technologies can make travel services more accessible, easier and more customized in the future. Yet, the research will show that in tourism, the replacement of the human factor with artificial intelligent technologies in certain situations is still impossible and undesirable.

THE FUTURE OF THE REPUBLIC OF SERBIA AS AN ADVENTURE TOURISM DESTINATION

Sonja Milutinović, Miljan Leković — Sat, 22 Oct 2022 00:00:00 +0200

The COVID-19 pandemic has dealt a particularly severe blow to the tourism industry. The introduced movement restrictions resulted in an unprecedented drop in tourist movements, causing economic loss and unemployment in this sector. However, not all tourism segments suffered equal effects. Namely, adventure tourism, as a type of tourism that takes place in the natural environment and most often in small groups, experienced growth during the COVID-19 pandemic. Moreover, it is expected that in the post-pandemic period, its growth will be even higher. In that sense, the aim of this paper is to emphasize the natural potentials of the Republic of Serbia as adventure tourism destination. The results of the qualitative analysis have shown that the Republic of Serbia has abundant natural resources for, yet insufficiently developed, adventure tourism.

IMPROVING HOTEL PERFORMANCE IN THE “NEW NORMAL” BUSINESS CONTEXT

Vesna Milovanović — Sat, 22 Oct 2022 00:00:00 +0200

Fast technological advancement, combined with effects of the COVID-19 pandemic, has brought about numerous social and economic changes, and imposed challenges to the hotel industry. On the other hand, demographic changes, such as population ageing, also affect the demand side of the hotel business. The aim of this paper is to highlight the characteristics of a new business environment, often referred to as “new normal”, and to provide implications for hotel managers how to succeed in such an environment. The study reveals that the “new normal” business context demands changes in marketing approach, risk management and supply chain management. Accordingly, attention is drawn to the concepts of customisation, diversification and agility. Making hotel services accessible to a wider population is considered as a potential for improving hotel performance, as elderly and disabled population represent significant market segment which is often neglected. By orienting towards the needs of elderly, hotel companies proactively respond to emerging demographic changes.

PSYCHOLOGICAL DETERMINANTS OF TOURIST DEMANDS IN THE FUTURE TOURISM

Vidoje Stefanović, Nedžad Azemović — Sat, 22 Oct 2022 00:00:00 +0200

Psychological explanation of consumer behaviour is mostly focused on the research of individual behaviour. In this case, psychology studies internal (interpersonal) variables related to the mental state and personality characteristics of individuals. Since it is impossible to directly analyse processes that take place in man, psychology uses the methods and techniques of direct reasoning. Psychology has made a significant contribution in the explanation of the motives and behaviour of tourists as consumers. This is especially true for motivational research which has provided the most complete answer to the question of why consumers behave the way they do when buying products and services. Personality characteristics are the subject of psychological research of consumer behaviour; attitudes, evaluations and emotions of individuals represent an essential component of the thought structure of individuals. The paper will consider various psychological determinants from the aspect of their influence on the present tourist demand as well as on the tourist demand in some future period.

APPLYING TECHNOLOGIES OF THE FOURTH INDUSTRIAL REVOLUTION - THE FUTURE OF ECOTOURISM AND TOURISM OF PROTECTED AREAS

Viktor Radun, Mirjana Bartula — Sat, 22 Oct 2022 00:00:00 +0200

In this paper we analyze and evaluate the impact of the new technologies of the Fourth Industrial Revolution (4IR) on tourism of protected areas and the future of ecotourism and tourism of protected areas. The transformational role of the 4IR technologies has huge potential effect on managing protected areas. Using new technologies in ecotourism and tourism in protected areas will greatly improve management of protected areas. In this paper we analyzed dominant technological trends and key concepts in tourism industry. We also presented case study of the applying new technologies in SNR Zasavica in Serbia. In future, the new concepts and the Smart Tourism paradigm will transform the ecotourism and tourism of protected areas in the way of creating fully automated technological ecosystem intended for managing sustainability of the protected areas environment. There are several emerging concepts that have a capacity to completely and radically change the way of the business as we know it and will surely have great impact on tourism and ecotourism in the future.

ILLEGAL OCCUPATION OF LAND AND BUILDING WITHOUT A PERMIT AS AN OBSTACLE TO THE FUTURE DEVELOPMENT OF TOURISM

Živanka Miladinović Bogavac, Dragana Lazić — Sat, 22 Oct 2022 00:00:00 +0200

The authors recognized the rapid urbanization of tourist places as a burning problem and a stumbling block in the future of all types of tourism in the territory of the Republic of Serbia. The main goal of the paper is scientific-professional analysis and explanation of the problem of illegal occupation of land that is considered part of a protective forest, national park or other land with a special purpose, as well as construction without a building permit and its impact on tourism quality. The paper presents an analysis of the frequency of criminal offenses related to the observed phenomenon in the period from 2016 to 2020 in the territory of the Republic of Serbia. The purpose of this paper is a causal analysis of criminal offenses in the subject area with the aim of revealing the relationship between the number of reported, accused and convicted persons, i.e. established rules of case law and the impact of court decisions on the behavior of individuals and society as a whole, with the aim of protecting and developing tourism in the future.