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TOURISM ECONOMY OF VOJVODINA AS A SOURCE OF COMPETITIVE ADVANTAGES OF SERBIAN ECONOMY

  • Goran Šijan University of Novi Sad, Faculty of Economics, Subotica
  • Dejan Gligović Modern Business School Belgrade

Abstract

Constant tendency to increase the competitiveness of Serbian economy in global terms imposed by the need to find new sources for creating competitive advantage have their origin in the field of tourism. Tourism, as an increasingly important economic sector provides the necessary preconditions for creating new competitive advantages of Serbia in the international context. The fertile plains, Fruška Gora, rivers, lakes, farms and cultural and historical heritage of Vojvodina are all placed in one of the most important tourism regions in Serbia, as well as in the European context. The paper will provide an analysis of a business and economic structure of Vojvodina, its natural and social characteristics, the potentials of tourism development, the current market - tourism trends and potential future economic and tourism development with special focus on agritourism. All tourism peculiarities and economic benefits of Vojvodina as economically most developed part of Serbia should be valorized in the monograph.

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Published
2017-06-03
How to Cite
Šijan, G., & Gligović, D. (2017). TOURISM ECONOMY OF VOJVODINA AS A SOURCE OF COMPETITIVE ADVANTAGES OF SERBIAN ECONOMY. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(2), 629-646. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/123