THE INTERNET PRESENCE OF BELGRADE MUSEUMS IN THE SERVICE OF CULTURAL TOURISM

  • Dragana Ćamilović The College of Hotel Management, Belgrade
Keywords: the Internet, museum websites, Facebook, cultural tourism, Belgrade

Abstract

Statistics show that the number of tourists visiting Belgrade has been increasing in recent years. Considering the city’s rich cultural and historical heritage and abundance of museums, there is a significant percentage of cultural tourists among them. When exploring a specific destination, cultural tourists search for information on the Internet. Therefore, the presence of Belgrade museums on the Internet through their websites and profiles on social networks is important for attracting cultural tourists. The aim of this paper is to evaluate websites of several Belgrade museums and their Facebook pages. A comparative analysis of selected websites will be presented in detail, and suggestions concerning their improvement will be given. A special attention is paid to social media marketing. The author has investigated Facebook pages of the selected Belgrade museums, and this analysis will also be presented in the paper.

 

Downloads

Download data is not yet available.

References

1. CBI Ministry of Foreign Affairs (2018). What are the opportunities for cultural tourism from Europe?, https://www.cbi.eu/market-information/
tourism/cultural-tourism/cultural-tourism-europe, (11 January 2019).

2. Ćamilović, D. (2018a). Data Analysis Applications in Tourism and Hospitality Marketing. The Third International Scientific Conference TOURISM IN FUNCTION OF DEVELOPMENT OF THE REPUBLIC OF SERBIA: Tourism in the era of Digital Transformation, Book of Proceedings, Vrnjačka Banja, 259-174.

3. Ćamilović, D. (2018b). Information and Communications Technologies in the Service of Cultural Tourism. SITCON 2018: Culture, Heritage and Tourism Development, Book of Proceedings, Belgrade,193-199.

4. Ćamilović, D. (2018c). Restaurants Promotion via Social Networks. HOTELPLAN 2018, Book of Proceedings, Belgrade, 759-767.

5. Ćamilović, D., Bečejski-Vujaklija, D., & Gospić, N. (2009). A Call Detail Records Data Mart: Data Modelling and OLAP Analysis. Computer Science and Information Systems, Vol. 6, No. 2, 87-110.

6. Cyberclick, Advertising on Social Media: The Advantages and Benefits of Advertising on Social Media, https://www.cyberclick.es/
en/advertising/advertising-on-social-media/, (29 January 2019).

7. Gingold, K. (2017). What You Can Learn from Facebook’s "Pages to Watch”, https://www.sprocketwebsites.com/Blog/what-you-can-earn-from-facebooks-pages-to-watch, (18 January 2019).

8. Goss J. (2016). Cultural Tourism: A Huge Opportunity and A Growing Trend, https://culturaltourism.thegossagency.com/cultural-tourism-whitepaper/, (9 January 2019).

9. Government of the Republic of Serbia (2016). The Tourism Development Strategy of the Republic of Serbia for the Period from 2016 to 2025, http://mtt.gov.rs/download/3/TOURISM%20 DEVELOPMENT %20STRATEGY%20OF%20RS%202016-2025. pdf/, (9 January 2019).

10. Kelly, L. (2013). The Connected Museum in the World of Social Media, in Drotner, K, Schrøder, K. C., Museum Communication and Social Media, Routledge, Taylor & Francis Group.

11. Kelly-Barton, C. (2018). What Is A Mobile Friendly Website?, https://www.hostgator.com/blog/mobile-friendly-website/, (17 November 2018).

12. Kotler, P., Keller, K. L. (2017). Marketing menadžment – 15. izdanje, Data Status, Beograd.

13. Lončarić, D., Bašan, L., Gligora Marković, M. (2015). "Information search behaviour – Is there a gap between tourist needs and DMO website performance”, in Grbac, B. et al. (eds.): Marketing insights from a changing environment, Pearson, London, 3-23.

14. Miller, G. (2014). How to Use the Facebook Pages to Watch to Track Competitors, https://www.socialmediaexaminer.com/facebooks-pages-to-watch/, (18 January 2019).

15. Petrescu, M. (2014). Viral Marketing and Social Networks, Business Expert Press, LLC, New York.

16. Qian, Y. F., Hu, J., Zhang, M. (2015). Study on the Online Travel Information Search: A Perspective of Social Media. Advances in Applied Sociology, 5, 219-233, https://file.scirp.org/pdf/AASoci_2015082615413
282.pdf, (16 November 2018).

17. Richards, G. (2003). What is Cultural Tourism?, in van Maaren, A. (eds.) Erfgoed voor Toerisme, Nationaal Contact Monumenten.

18. Richards, G. (2007). ATLAS Cultural Tourism Survey 2007, http://www.tram-research.com/atlas/ATLASCulturalTourismSurvey2007.PDF, (9 January 2019).

19. Russel, J. (2017). Facebook Reactions: What They Are and How They Impact the Feed, https://blog.hootsuite.com/how-facebook-reactions-impact-the-feed/, (18 January 2019).

20. Ryan, D., Jones, C. (2009). Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan Page Limited, London and Philadelphia.

21. SEO Web Page Analyzer, http://www.seowebpageanalyzer.com//, (20 November 2018).

22. Silberberg, T. (1995). Cultural tourism and business opportunities for museums and heritage sites. Tourism Management 16(5), 361-365.

23. Singh, L.K. (2008). Fundamental of Tourism and Travel, Gyan Publishing House, Delhi.

24. Social Report (2018). How Often Should You Post On Social Media?, https://www.socialreport.com/insights/article/115003574046-How-Often-Should-You-Post-On-Social-Media-, (18 January 2019).

25. Statista, Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions), ranked by number of active users (in millions), https://www.statista.com/statistics/272014 /global-social-networks-ranked-by-number-of-users/, (18 February 2019).

26. The Statistical Office of the Republic of Serbia (2018). Statistical Release Number 18 - Year LXVIII, 31.01.2018.: Catering and tourism statistics, http://publikacije.stat.gov.rs/G2018/PdfE/G20181018.pdf, (8 February 2019).

27. The Statistical Office of the Republic of Serbia (2019). Statistical Release Number 16 - Year LXIX, 31.01.2019: Catering and tourism statistics, http://publikacije.stat.gov.rs/G2019/PdfE/G20191016.pdf, (8 February 2019).

28. Welie, M., Klaasse, B. (2004). Evaluating Museum Websites using Design Patterns, Technical report number: IR-IMSE-001, www.welie.com/papers/IR-IMSE-001-museum-sites.pdf, (17 November 2018).
Published
2019-06-01
How to Cite
Ćamilović, D. (2019). THE INTERNET PRESENCE OF BELGRADE MUSEUMS IN THE SERVICE OF CULTURAL TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 4(1), 500-517. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/269