THE INTERNET PRESENCE OF BELGRADE MUSEUMS IN THE SERVICE OF CULTURAL TOURISM
Statistics show that the number of tourists visiting Belgrade has been increasing in recent years. Considering the city’s rich cultural and historical heritage and abundance of museums, there is a significant percentage of cultural tourists among them. When exploring a specific destination, cultural tourists search for information on the Internet. Therefore, the presence of Belgrade museums on the Internet through their websites and profiles on social networks is important for attracting cultural tourists. The aim of this paper is to evaluate websites of several Belgrade museums and their Facebook pages. A comparative analysis of selected websites will be presented in detail, and suggestions concerning their improvement will be given. A special attention is paid to social media marketing. The author has investigated Facebook pages of the selected Belgrade museums, and this analysis will also be presented in the paper.
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