Rakic, Beba, and Mira Rakic. 2019. “MARKETING BRIDGE OF GLOBAL COMPANIES FROM WEST TO EAST: CREATE, COPY AND PASTE OF GLOBAL CONSUMER CULTURE”. Tourism International Scientific Conference Vrnjačka Banja - TISC 4 (1), 571-88. https://www.tisc.rs/proceedings/index.php/hitmc/article/view/273.