M. Dejanović, Aleksandar, and Jelena M. Lukić. “CITY BRANDING STRATEGY AS A CONDITION FOR ACTIVATING DEVELOPMENT POTENTIALS”. Tourism International Scientific Conference Vrnjačka Banja - TISC 3, no. 2 (June 2, 2018): 294-311. Accessed July 3, 2026. https://www.tisc.rs/proceedings/index.php/hitmc/article/view/60.