Tourism International Scientific Conference Vrnjačka Banja - TISC <p>The objectives of the International scientific conference "TOURISM IN FUNCTION OF DEVELOPMENT OF THE REPUBLIC OF SERBIA – Тourism as a Generator of Employment", which will be held from the 30<sup>th</sup>&nbsp;May to the 1<sup>st</sup>&nbsp;June 2019 in Vrnjačka Banja, organized by the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, refer to the consideration of various tourism-related aspects and impact of tourism, as one of the world-leading industries, to the development of the countries. The basic idea is to systematize the effects of tourism on the economic, political, demographic, social development by one multidisciplinary approach.<br><br>Having in mind that the World Tourism Day 2019 will be marked under the title&nbsp;<em>Tourism and Jobs: a better future for all</em>, that travel and tourism sector in 2017 accounted for 9.9% of global employment (over 313 million jobs), that in the last decade one out of five jobs created worldwide is either directly or indirectly related to tourism, while nearly 100 million new tourism-related jobs could be created over the next decade, that reduction of unemployment rate is set as one of the key priorities of economic policy makers and governments around the world, the specific objective of the 4<sup>th</sup>International Scientific Conference is to consider the role and importance of tourism in generating new jobs, reducing the unemployment and increasing the living standard of the population of the Republic of Serbia and other countries.<br><br>In achieving aforementioned Conference objectives, we highly encourage contributions of tourismologists, economists, managers, lawyers, urban planners, sociologists, demographers, geographers, other eminent scientists from universities, institutes, colleges, including representatives of tourism organizations and local self-governments from Serbia and other countries. Organizer’s intention is to open debate on the role tourism plays in the economy of different countries, factors which influence tourism development, measures that need to be taken to adapt to those developments, challenges tourism industry is facing in the digital era, balance that needs to be made between the rights and obligations of the users and providers of tourism services in order to ensure competitiveness of business, etc. It is expected that discussion not only gives answer to many current questions, but also to encourage new ones, in order to improve the tourism-related theory and practice.</p> FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC en-US Tourism International Scientific Conference Vrnjačka Banja - TISC IMPACT OF AGRICULTURAL DIVERSIFICATION ON AGRICULTURAL ENTERPRISES AND RURAL DEVELOPMENT <p class="Apstrakt">The paper explores the diversification of agricultural enterprises, which seeks to extend basic farming activities to products of a higher degree of sophistication, such as the provision of catering and tourism services and the provision of entertainment, sports, educational and other facilities. The fundamental purpose of diversification is to ensure the growth and stability of farmers' businesses and to contribute to the rural development. The main objective of the paper is to identify factors of diversification and their correlation with socio-economic indicators. In addition to determining the extent to which they are present in improving the performance of agricultural enterprises and affect rural development. The results of the research will confirm the assumption that the inclusion of diversification in business practices of agricultural enterprises is a means of strengthening their performance while encouraging rural develompent.</p> Dragoljub Amidžić Pavlo Ružić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 25 40 10.52370/TISC2025DA ASSESSING ECOTOURISM POTENTIAL OF THE FRUŠKA GORA N.P. AND THE IMPACTS ON RURAL DEVELOPMENT <p>The aim of the paper is to identify and assess the factors for the development of ecotourism in the Fruška Gora National Park and to predict possible benefits for strengthening the rural economy of the area. Literature and field research was done to gather information related to geographical location, biodiversity of habitats and species, elements of cultural heritage and infrastructure of the area, as well as demographic and socio-economic status of the local community. To evaluate constraints and future possibilities of ecotourism in the area, SWOT and PESTEL analyses were used. It was found that the convenient location, substantial wildlife resources, abundance in water and geological elements, and the richness of the cultural-historical monuments are an important touristic potential of the area. The main conclusion of the work is that the development of sustainable ecotourism should create the necessary conditions for the rural development, if strategic and financial support is provided.</p> Sonja Braunović Filip Jovanović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 41 58 10.52370/TISC2041SB SETTING UP INTEGRAL TOURIST PRODUCTS, OFFERING GREEN, ACTIVE AND HEALTHY 5* EXPERIENCES IN LANDSCAPE: MUNICIPALITY OF IVANČNA GORICA IN SLOVENIJA <p class="Apstrakt">Ivančna Gorica in Slovenija is rich with cultural heritage and natural resources. In 2018, it introduced apitourism, as the Carniolan bee was first found in Ivančna Gorica. One of the problems is that the tourist offer is dispersed and not connected enough. Another problem lies in the tourist providers who fail to cooperate and work together. Since there were no integral tourist products to be found, we surveyed 213 participants. Based on the survey we assembled products, pointed out the most attractive one and gave some guidelines for further development. In the article we present the suggestions for the integral tourist products more in detail, we show the results and how article can be a basis for further research. This approach and the analysis of setting up integral tourist products can contribute to new achievements and originality. Products can enter the market after undergoing a professional examination and an upgrade.</p> Lea-Marija Colarič-Jakše Urša Kutnar ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 59 76 10.52370/TISC2059LC RURAL RESOURCE AS A TOURIST ATTRACTOR <p>The development of tourism in destinations depends on its primary products as the main factors that attract tourists. This paper analyzes the quality of primary services in rural tourism. The authors of the paper investigated the quality of the existing supply in rural households in South Bačka by determining the difference between arithmetic means between pairs of importance and satisfaction. In this way, they identified potential segments for development, and identified the shortcomings that prevent the rapid development of this, in many ways, important in Serbia. The obtained data show the current unenviable position of rural tourism in Serbia.</p> Drago Cvijanović Tamara Gajić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 77 93 ORGANIC FOOD: CHARACTERISTICS, REGULATIONS AND TOURISM DEVELOPMENT IMPACT <p>The European Union is committed to setting the highest standards in the field of food safety, so it brings new and complements existing food quality and safety regulations. One of the forms of production of safe products is primary organic production. The law on organic production defines the methods of organic production, control, certification, processing, etc. Organic food is a product that in its basic biochemical characteristics matches the type and varieties. The organic production of lettuce and other vegetables increases the content of vitamin C. In the human diet, products derived from primary crop farming are largely consumed. A significant increase in protein content was found in the grains of these plant species and their product (flour) from organic production. Undeveloped countries, such as the Republic of Serbia, do not have the capacities to process primary agricultural products into highly processed products, for which there is a strong demand on the international market, apart from the possibility of placing products through tourist facilities.</p> Gorica Cvijanović Milena Žuža ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 94 111 FOREST DEVASTATION AND ILLEGAL LOGGING – IMPEDIMENT TO DEVELOPMENT OF TOURISM <p>The paper focuses on forest devastation and illegal logging, as well as their detriments to tourism development, especially in terms of their incidence on the territory of the Republic of Serbia between 2009 and 2018. Two research issues that the paper deals with are: terminology distinction between deforestation and timber theft, and the analysis of ten-year occurrence of the criminal offences of forest devastation and illegal logging in the territory of the Republic of Serbia, as well as their impact on the development of the mountain and other types of tourism in Serbia. The purpose of the research conducted in this paper is to confirm the hypothesis that forest devastation and timber theft not only impair the ecosystem, but also significantly deter the development of tourism. There are two main findings in the paper: forest devastation and illegal logging affect the ecosystem, especially the flora, fauna, public health and the environment; the incidence of criminal offences of forest devastation and illegal logging affect the tourism and require wider engagement of all institutions and associations, as well as more stringent punitive measures for such offences.</p> Neđo Danilović Dragana Lazić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 112 129 AGRARIAN AND TOURIST POTENTIAL OF RURAL AREAS IN SERBIA <p>Generally, many factors influence, the life and economic status of a population, - but in terms of the impact on the economic status of the rural population in Serbia, the most important influencing factors that can be highlighted are: the tourist potential of rural areas, the number of family holdings in the village, the growth and development of small family businesses, demographic trends in the country, the level of development of infrastructure at the local level and so on. This paper presents the results of analysis which covered the most important determinants of the agrarian and tourist potential оf the rural sector. Exploration of this area is very important for a better understanding of the economic status of rural areas and rural population, but whether it could be better, too. Differences are noticed in the level of economic potential of rural areas and the status of the rural population from one region to another because agrarian and tourist resources are different, and the impact of many factors is not the same in every region.</p> Boban Dašić Bojan Labović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 130 146 TOURISM AS A DEVELOPMENT OPPORTUNITY OF RURAL AREAS IN THE REPUBLIC OF SERBIA <p class="Apstrakt">Rural areas cover a significant part of the territory and the total population of the Republic of Serbia. However, the population of these areas is mainly engaged in agriculture, with greater poverty than urban areas. Therefore, it is necessary to foster better integration of the primary sector with other sectors, especially with the manufacturing industry, first of all with the food industry and the tertiary sector, i.e. tourism, to provide additional income for the rural economy. The subject of this research is the role and importance of tourism in the development of rural areas of the Republic of Serbia, with the aim of indicating that tourism represents one of the significant opportunities for the future sustainable development of rural areas of the Republic of Serbia. This paper will also analyze the impact of tourists’ overnight stays by type of tourist resorts on the share of tourism in GDP, with an emphasis on the rural tourist households.</p> Miloš Dimitrijević Lela Ristić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 147 162 DEVELOPMENT OF A MECHANISM FOR INVOLVING THE RURAL POPULATION IN TOURISM ACTIVITIES <p class="Apstrakt">The article proposes a mechanism for involving rural population in tourist activities, based on which a system that determines the procedure for involving the rural population in tourist activities is proposed. The involvement of the population in tourism activities allows us to form and develop the necessary personnel potential of rural tourism. It also partially solves the problems of employment and the quality of life of the rural population, as well as the development of non-agricultural activities in rural areas. Experience shows that measures related to increasing the activity of enterprises in the field of rural tourism, improving the image of tourist professions, stimulating employment in the field of rural tourism in the region are effective in this direction.</p> Anna Ivolga Irina Shakhramanian ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 163 178 VARIOUS SOURCES OF FINANCING THE DEVELOPMENT OF RURAL TOURISM IN THE REPUBLIC OF SERBIA <p class="Apstrakt">Despite the great potential and numerous comparative advantages, rural tourism in the Republic of Serbia is still underdeveloped. One of the main limitations of this development is the lack of appropriate financial resources at bothnational and local level. The aim of this paper is to explore development and current state of rural tourism and present different sources of its financing in the Republic of Serbia. The research concluded that current financial support is not adequate and that new and alternative modalities of financing rural development are crucial for further development of this sector. Based on the analysis authors identified and suggested other possible sources of financing and course for reaching sustainable growth in the industry.</p> Ana Jovancai Stakić Nikola Stakić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 179 196 MODEL OF TOURISM MANAGEMENT IN AP VOJVODINA AND ITS IMPACT ON REGIONAL DEVELOPMENT <p class="Apstrakt">The specific model of tourism management in AP Vojvodina derives from its multiculturalism, characteristic tourist resources, authentic lifestyle, multilingual structure and openness of the local population. In the area of AP Vojvodina, tourism management is realized through the activities of the Provincial Secretariat for Economy and Tourism, Vojvodina Tourist Organization and 44 local tourist organizations. The realization of their competences and tasks in the field of tourism contributes to the achievement of a balanced regional development. The Tourism Development Program of the Autonomous Province of Vojvodina for the period from 2018 to 2022, through a strategic and systematic approach aims to achieve multiplicative effects on overall socio-economic development, which resulted in the need to analyze the features and possibilities of improving this model of tourism management, and in particular its impact on local and regional development.</p> Vladimir Jovanović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 197 212 SERBIAN EPIC POETRY AS A RESOURCE FOR RURAL CULTURAL TOURISM <p class="Apstrakt">In an effort to look into the possibilities which would innovate the tourist market in less developed branches of cultural tourism in Serbia, this paper explores the potentials of the travel piece Epic Serbia by the renowned Serbian novelist Milisav Savić for literary tourism development in the country and the region. Epic Serbia resulted from a sort of pilgrimage along the paths of Serbian oral poetry that Milisav Savić undertook from 2015 to 2016. He revisited, among other places, his own home region of Raška in south-western Serbia, the first capital of the Serbian medieval state and home to some of the most important UNESCO-protected structures in Serbia. Savić’s poetic travel journey brought the epic heroes of the Serbian oral poetry into focus, linking them to the geographical places, churches, monasteries, battlefields etc., which are all important part of the Serbian cultural heritage today. The aim of the paper is to present the results of a tailor-made questionnaire concerning the level of potential tourists’ interest in literary tourism, in this case epic tourism closely linked to religious and rural tourism. This would further lead to forming a new tourist "package" arrangement within the field of literary tourism, an almost non-existent branch of cultural tourism in Serbia, which would innovate the market and create room for an increase in the number of domestic and inbound tourists.</p> Jovanka Kalaba Danijela Pantović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 213 228 THE DEVELOPMENT OF RURAL TOURISM IN SLOVENIA <p class="Apstrakt">The aim of our study was to present and analyze the development of rural tourism in Slovenia. Slovenia can be considered a small green oasis positioned in the sunny foothills of the Alps, which gives it an important competitive advantage in modern times when environmental quality is rapidly becoming an integral part of the perceptived quality of life. Obtaining independence from Yugoslavia during 1990, the transition to a market economy, integration process into the European Union, introduction to private property and awareness of the need to preserve and nurture rural areas represent the factors that are combined to enable the start implementation of the strategy for the development of rural tourism. Slovenia has shown a high level of success in the development of rural tourism, which is also significant in terms of its impact on European rural tourism and being a model for the development of rural tourism in the neighboring countries.</p> Marija Lakićević Nemanja Pantić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 229 246 SALINE HABITATS AS UNDISCOVERED ECOTOURISM ATTRACTIONS <p class="Apstrakt">Saline habitats are primarily lined to arid and semi-arid areas, but today, it is noted an increasing percentage of salt affected soils in the world. Inland (continental) saline habitats, as a type of intrazonal and very rare ecosystems, represent a real challenge in utilization in terms of systematic ecological research and applicative aspects of sustainable agriculture activities, nature-based tourism, educational tours and special gastronomy offer. In the Republic of Serbia, saline habitats are primarily distributed in the northern part of the country, in Vojvodina’s Pannonian Plain, but they are also found south of the Sava and Danube rivers, where they occur sporadically in the form of fragments or smaller localities in the central and southern Serbia. The main aim of this study is to present rare and untypical ecosystems, such as the saline habitats in light of their possible sustainable utilization through a socio-economic-ecological system for utilization in nature-based tourism and to raise the options for economic diversification in local communities.</p> Milica Luković Zora Dajić Stevanović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 246 263 LIVESTOCK AND TOURISM AS MEANS TO PRESERVE THE SPECIFICITY OF PRIJEPOLJE RURAL AREA <p class="Apstrakt">Prijepolje municipality has 38.205 hectares of agricultural land. Most of it is under meadows and pastures (21.098 ha or 77,6%). Livestock fund in municipality of Prijepolje consists of 7.165 heads of cattle; 16.366 sheep, 2.742 pigs and 1.552 goats. The rural area of the municipality represents a significant however still unused resource, not just for conventional food production but for development of sustainable organic animal husbandry production. Municipality has significant potential for tourism development. Touristic attractions could be mountain biking, biking, paragliding, canoeing, rafting, nature walking, free climbing, hunting and fishing and religious tourism. According to analysis, when we take into consideration the available resources, agricultural development in the future, especially development of animal husbandry and tourism should be the pillars of rural development of the Priepolje municipality.</p> Cvijan Mekić Milivoje Ćosić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 264 281 PROMOTION OF RURAL AREAS OF BRANIČEVO-DANUBE REGION THROUGH BRANDING OF AGRI-FOOD PRODUCTS <p>This paper explores the possibilities of promoting rural areas of the Braničevo Danube region, primarily through the branding of agri-food products. Accordingly, the aim of the paper is to perform a market analysis to select the products with the highest potential to represent the BP region. The purpose of this product selection is to connect them with territory and people in order to enhance the tourism potential of the Branicevo-Danube (BD) region. The methodology is based on the market research conducted in the period December 2018-January 2019, when 67 agricultural producers surveyed in the area of the BP region were engaged in the production and processing of agri-food products. Also, we used indicators of the BD region for the analysis of the situation and the selection of perspective agri-food products with added value. The results of the research showed that the three most promising sectors in the BP region in the field of agri-food production are: 1. Vegetable and fruit processing, 2. Beekeeping and 3. Milk processing.</p> Branko Mihailović Vesna Popović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 282 298 AGRICULTURAL PRODUCTION AND TOURISM - A CHANCE FOR DEVELOPMENT OF RURAL AREAS OF MONTENEGRO <p class="Apstrakt">Montenegro has good potentials for the development of rural tourism and agriculture, these are strategic industries for Montenegro.</p> <p class="Apstrakt">The aim of the paper is to show how agriculture and tourism can be linked, i.e. to find out what agriculture offers for tourism in terms of increasing tourism potential increase for rural tourism development.</p> <p class="Apstrakt">SWOT analysis was used for the purposes of this paper. SWOT analysis has contributed to the application/non-application of factors that affect the valorization or hindering the development of a tourist recreational destination and the competitive advantages of this territory.</p> Sanja Smolović Boris Kuzman ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 299 316 PUBLIC-PRIVATE PARTNERSHIPS FOR DEVELOPMENT OF RURAL AREAS IN ROMANIA <p class="Apstrakt">Planning a community development is a natural approach aimed at increasing the quality of life and improving living conditions of citizens. However, the development of a community cannot be conceived in the absence of a vision on the directions to which the community wants and and is able to go. The National Development Plan (PND) is a concept specific to the European economic and social cohesion policy, meant to provide a coherent and stable conception regarding the development of the member states of the EU. This concept was practically transposed into development priorities, programs and projects, in accordance with the programming principle of structural funds. In this paper, we will present aspects regarding the PND and what this has meant from the point of view of accessing the European funds for the development of rural areas in Romania, and the potential of tourism for development of their economy.</p> Ancuța Marin Steliana Rodino ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 317 334 ENVIRONMENTAL IMPACTS OF TOURIST TRAFFIC IN MOUNTAIN RESORTS IN THE REPUBLIC OF SERBIA <p class="Apstrakt">Besides possitive effects, tourist traffic creates a number of negative impacts on the environment, especially in the domain of natural resources and biodiversity, and it is therefore interesting to see the impact the tourism has on the environment in mountain resorts as one of five categories of tourist places in Serbia. It is precisely the non-compliance with the protection measures in protected natural areas, and, among other things, the insufficient coordination of tourism development and environmental protection, are recognizable weaknesses of tourism in Serbia in the SWOT analysis presented in the Tourism Development Strategy for the period from 2016 to 2025. In the research part of the paper, the total tourist traffic in Serbia, in the period from 2016 to 2018, the intensity of tourism in mountain regions and its impact on the environment, was analyzed, taking into account the sensitivity and large exposure of ecologically significant areas. The paper uses normative, analytical and deductive methods as well as basic quantitative data analysis.</p> Milan Počuča Jelena Matijašević Obradović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 335 350 THE IMPORTANCE OF THE AGRICULTURAL FAIR IN NOVI SAD FOR THE DEVELOPMENT OF RURAL TOURISM <p class="Apstrakt">The aim of this paper is to emphasize the importance of fairs for agricultural development and rural development with special reference to the promotion of rural tourism. It wants to point out the importance of agricultural fairs for the development of agriculture and tourism in the Republic of Serbia. The paper starts from a theoretical conceptual model of the importance of trade and communication fairs. The emphasis is on the participants of the fair in defining the concept of rural tourism development. The surveys conducted are based on the application of specific cognition and marketing research methods through a questionnaire. Special methods are analysis and logical deduction. The conclusion is that informing the participants of the fair can make a communication effort and emphasize the importance of tourism and rural tourism. Adhering to the research recommendations will allow increasing the role, importance and effects of the agricultural fair as a strategic instrument, will facilitate the elimination of doubts and overcome obstacles related to the economic importance of rural tourism. That will lead to the acceptance of the model of promotion of rural tourism by the fair, exhibitors and visitors to the fair.</p> Nedeljko Prdić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 351 366 DEVELOPMENT OF SPA TOURISM IN DEVASTATED RURAL REGIONS OF THE REPUBLIC OF SERBIA <p class="Apstrakt">The subject matter of the paper is an exploration of the possibilities and limitations for the spa tourism development in devastated rural regions of the Republic of Serbia. The aim of the paper is to point out to main obstacles for more efficient use of the healing natural resources in the spas situated in the least developed local administrative units (LAU) of the Republic of Serbia. We start from the hypothesis that the development of spa tourism in devastated rural regions of the Republic of Serbia could not be possible without regional state aid. We define devastated rural regions of the Republic of Serbia on the basis of the "Law of Regional Development" and its accompanying regulations. In order to explain the complexity of economic problems of the spa resorts in devastated rural regions, we compare relevant statistical data for 2017 and 2018 with the data from the last 2011 Census. Based on the "Law on Investments" and its accompanying regulations, we analyze the existing and possible investment policy instruments aimed for the development of spa tourism in least developed LAU of the Republic of Serbia.</p> Jelena Radović Stojanović Dragana Gnjatović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 367 383 TOURISM AS AN OPPORTUNITY FOR REGIONAL ECONOMIC DEVELOPMENT OF THE PODUNAVSKI REGION <p class="Apstrakt">The subject of this research is the importance of tourism of the Podunavski region and tourism potential whose valorization will contribute to the development of regional economic growth as well as learning about existing potentials that are not being adequately harnessed. Negligence and underinvestment result in reduced economic profits. Non-investment and underdevelopment of certain types of tourism and non-improvement of existing events that would affirm this environment as an attractive tourist destination are some of the reasons for the stagnation of Podunavski region. Tourism in this region has development potential but they are unutilized. The promotion of various types of tourism will enable faster development of tourism in the sector resulting in an economic boost. A change in managerial awareness and comprehension of tourism, as a branch inextricably connected with other economic branches, would lead to a much more favorable economic climate for the overall progress of the region.</p> Jovan Rudež Srđan Drobnjak ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 384 401 INDICATORS OF TOURISM DEVELOPMENT IN RURAL AREAS OF THE REPUBLIC OF SERBIA <p>The important role that contemporary tourism plays in the development of receptive areas determines it as the generator of economic growth, employment and numerous positive socio-cultural changes. This role of tourism is especially important in rural areas, which usually face depopulation, low job opportunities, low diversification of economic activities and other economic and social problems. The Republic of Serbia, with predominantly rural structure of settlements, population and territory, has excellent basis for the development of rural tourism. The aim of the paper is to evaluate the achieved level of this development, by monitoring the available indicators of tourist traffic and quantitative data on available accommodation capacities in rural areas of the Republic of Serbia. The research results indicate a tendency of increase in tourist' arrivals, overnight stays and available accommodation capacities in rural areas of the Republic of Serbia, while the average length of stay of tourists remains almost unchanged during the observed period.</p> Tanja Stanišić Sonja Milutinović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 402 417 TOURISTIFICATION AS ONE OF THE WAYS OF RURAL TOURISM DEVELOPMENT <p class="Apstrakt">The problem of tourism development is seen as a problem of choice, first of all goals, then actions that will be taken to achieve those goals and finally the instruments of action on the behavior of participants. Every social choice depends on the criteria of those social groups that are in a position to choose. The selection criteria are not static. Therefore, the tourism development strategy should be viewed as a method of selecting optimal development paths according to the given selection criteria - usefulness and efficiency. Because of that, it should always be borne in mind that the development strategy consists of procedures, methods and ways of realizing the established concept and the production orientations harmonized with it.</p> Vidoje Stefanović Nedžad Azemović ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 418 435 CULTURAL TOURISM AND FOLK ARCHITECTURE IN THE SERVICE OF REVITALIZATION OF RURAL SPACE <p class="Apstrakt">Progressive and sustainable rural development is an essential factor for the survival of the Serbian village. Modern tourism seeks authentic and unique experiences when visiting a particular tourist destination. Indigenous architecture, landscape, the ambience of the village and food culture can constitute the new actuators of cultural tourism, as rural development is based on nurturing and sustainable exploitation of natural and cultural resources. The aim is to point out the possibility of general development based on tangible and intangible heritage as an actuator of tourism development. It is necessary to establish a new style that is recognizable and characteristic of our culture. A style inspired by folk architecture is presented via the historical method. Having a stronghold in tradition has created an architecture of inestimable value, which is the basis of culture and identity.</p> Katarina Stojanović Miroljub Đenadić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 436 453 WINE TOURISM <p class="Apstrakt">In spite of tight relationship between wine production and tourism, dating back in early history, these two high-income industries have existed separately for a long time. Bearing in mind such a fact, the current study aimed to collect the existing knowledge and brightful tips on wine tourism, a complex phenomenon yet pretty underdeveloped in the Western Balkans as a whole, particularly if compared to the examples of rather good practice in wine-producing countries such as France, Italy and Spain.</p> Dragan Vujović Boris Pejin ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 454 469 CLUSTERING IN AGRICULTURE AND TOURISM AS A POTENTIAL FOR DEVELOPMENT OF RURAL TOURISM <p>Global trends that enhance healthy lifestyles, turning back to nature, preservation of the environment, using renewable energy sources, biodiversity conservation, and more are making the area of rural tourism more attractive. There is sometimes a discrepancy between the possibilities and the level of development, as it is in Serbia. Despite many fulfilled conditions, all the benefits and potential that rural tourism holds, it is not sufficiently developed in Serbia. Clustering leads to <em>improved </em>competitiveness of member organizations because of the increased productivity and efficiency, implementation of innovations, development of new technologies, and introduction of the latest quality standards, as well as better access to the market. Additionally, clusters contribute to the economic development of individual regions, and they are of particular importance for increasing exports and internationalizing businesses. This paper aims to show that clustering in agriculture supports and encourages member organizations to achieve the potentials for the development of rural tourism. In the linking of tourism and agriculture in clustering there emerges the agritourism cluster, which brings many benefits and possibilities that are individually much harder to realize.</p> Svetlana Vukotić Vuk Mirčetić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 470 487 VINEYARD COTTAGE, A NEW MARKET PRODUCT ON THE FARM <p class="Apstrakt">Vineyard cottages, have up to now presented an unexploited tourist capital. In this paper, which is composed of a theoretical and an empirical research part, we have focused on a tourist vineyard cottage as a new market product in the countryside. In the theoretical part, we used Slovene and foreign literature to describe different topics, as follows: Tourist vineyard cottage as a new market product in the countryside, Tourist potential of the vineyard cottages in the countryside, and Economy of vineyard cottage development. Based on the theoretical treatment of five research questions, we prepared a survey and used systematic acquisition and collection to process the obtained information. To obtain information on the needs and wishes of guests and increase market demand, we used a survey, which was processed by a qualitative method. For study of the economics of the project of introducing a vineyard cottage into own production, we used the method of economic analysis.</p> Nataša Zgonc Marija Turnšek Mikačić ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 488 505 POSSIBILITY OF APPLICATION OF CLASSICAL BALANCE SHEET MODELS FOR PREDICTING SOLVENCY - THE CASE OF SMEs IN RURAL AREAS OF THE REPUBLIC OF SERBIA <p class="Apstrakt">Prediction of company solvency is a current topic in theory and practice. The main focus is on Altman's Z-score model, which provides an acceptable and simple analysis of the overall company profile, while the possibility of applying other balance sheet models has been neglected. In modern conditions, the precautionary principle dictates, that in the bankruptcy prediction, the outcomes of several different balance sheet models should be always taken into account. Therefore, the paper focuses on the analysis of the corporate solvency using the most basic Altman Z-score, as well as on understanding the applicability of Zmijewski and Chesser balance sheet models. The aim of the paper is to integrate, in an efficient and relevant manner, the limited propositionalability of the Altman's Z-score with an integrated solvency analysis for a more reliable prediction of the solvency of small and medium-sized companies (hereinafter: SMEs) in rural areas of Serbia. The research findings affirm the feasibility of the application of balance sheet prediction models for signalling insolvency in our business practice, through implementation of the integrated methodology of classic balance sheet models, thus creating a more reliable and objective support for the prognosis of survival by means of the growth and development of SMEs in the rural areas.</p> Miroslav Čavlin Rajko Tepavac ##submission.copyrightStatement## 2020-09-05 2020-09-05 5 2 506 523