CURRENT STRATEGIC TREATMENT IN ICT APPLICATION WITHIN THE TOURIST OFFER PROMOTION
ICT has played a very important role in the development of tourist offer, i.e. tourism supply and tourism demand in recent years. Through continuous development and implementation in modern business, ICT has given a completely new dimension to the process of linking tourism supply and tourism demand in the market. This paper focuses on the analysis of the aspects of current strategic treatment of ICT application within the tourist offer promotion. The method of theoretical content analysis with the basic methods of concretisation and specialisation, normative method, as well as analytical-deductive method of data analysis has been applied. In addition to the analysis of ICT sector application treatment in the Tourism Development Strategy of the Republic of Serbia for the period 2016-2025, the essential elements of the Digital Agenda for Serbia, i.e. strategic documents that define it, have been analysed as well.
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