THE IMPACT OF GLOBALIZATION ON TRENDS IN TOURISM
Abstract
Globalization refers to the process of opening up and liberalizing national markets that then become an integral part of a global market. Globalization exerts enormous influence on the economy of every country in the world. A close attention has been directed to the effects of globalization on economic and political spheres so far. The aim of this paper was to analyze both positive and negative effects of globalization on tourism industry. Furthermore, a special emphasis was placed on the impact of globalization which creates opportunities for tourism development. This paper employed meta-analytic research method in order to examine the phenomenon of globalization in tourism and drew upon primary sources and the available statistical data. Therefore, the author reached a conclusion that while globalization does exert impact on tourism, it is insufficiently employed to develop tourism. There is not much research into this field in Serbia. It is of paramount importance to make every effort to research the topics in connection with the impact of globalization on tourism.
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