EMPIRICAL MODELS AS A METHOD FOR MEASURING COMPETITIVE POSITION IN TOURISM
Abstract
In the increasingly saturated market, the development and promotion of tourism destinations should be guided by an analytical framework relating to the concept of competitiveness. The answer to the question of how to achieve success lies in addressing tourism destination competitiveness. This paper examines the competitiveness of Serbian tourism. This analysis is primarily based on one of the most popular competitiveness indexes, The Global Competitiveness Index, developed by the World Economic Forum. This model is used to measure competitiveness, and as such is the only basis for comparison of the competitiveness of countries in tourism.
The aim of this paper is to analyze the relevant items on which they are based globally recognized conceptual models for establishing the competitive position of tourism destinations. This study presents a method of establishing competitiveness sets for international tourism destinations by using both quantitative and qualitative data collection. Methodological issues and limitations are also discussed.
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