COMPETITIVE POSITION OF SERBIA AS A TOURISM DESTINATION ON THE INTERNATIONAL TOURISM MARKET

Sonja Milutinović; Nevena Vasović

Sonja Milutinović University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka Banja
Nevena Vasović University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka Banja

Abstract

Because of its economical and other effects which it has as an economic activity, tourism became a development chance for many countries, especially undeveloped and developing countries. Summing these positive effects, almost all countries in the world are trying to valorize their tourism potential, thereby offering different touristic products and services on tourism market. Despite the fact it has numerous and various potential for tourism development (favorable geographic position, specified relief and climate, various flora and fauna, numerous cultural and historical monuments and other), till now, Serbia has not achieved significant results in tourism development compared to the other tourism destinations, both in the region and in the world. The purpose of this paper is to analyze the competitive position of Serbia as a tourist destination on the international tourism market. In this paper we have used Index of Travel and Tourism competitiveness (The Travel & Tourism Competitiveness Index – TTCI).

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