CONTEMPORARY FORMS OF TOURISM IN DEVELOPMENT AND BRANDING OF TOURIST DESTINATIONS OFFERS-CASE STUDY OF KOTOR

  • Ivo Županović Faculty of Business and Tourism FBT - Budva

Abstract

When observing the sustainability of the tourism product, it is necessary to identify all forms of tourism that can be an integral part of tourism offer. The involvement and better positioning of cultural tourism will be emphasized, primarily due to the fact that the cultural and natural resources represent a key segment of the tourism product of the observed destinations in this the case of Kotor. The paper will present EU experiences on this issue, present in details a part of an integrated tourism product that relates to cultural resources, reflection of cultural events in the development of tourist destinations, as well as further measures to incorporate the above type of tourism, identify market niches, the said categories as an indicator of potentials in terms of developing the said markets, as well as branding of destinations on this basis.

Downloads

Download data is not yet available.

References

1. Action for More Sustainable European Tourism, Report of the Tourism Sustainability Group, 2007.
2. Bakić O., Marketing u turizmu, Čigoja štampa, Beograd, 2005.
3. OECD, Impact of Culture on Tourism, OECD PUBLISHING, 2, rue André-Pascal, 75775 PARIS CEDEX 16,2009.
4. Horwath HTL, Zavod za prostorno uređenje Dubrovačko-neretvankse županije, Strategija razvoja turizma Dubrovačko-neretvanske županije, Dubrovnik-Zagreb, 2011.
5. Institut za turizam, Plan razvoja kulturnog turizma Splitsko-dalmatinske županije, Zagreb, 2009.
6. Jelinčić A.D.,Institut za međunarodne odnose, Zagreb, Kulturni turizam kroz fondove Europske unije, Rab, 2007.
7. Maksin M., Pucar M., Korać M., Milijić S., Menadžment prirodnih i kulturnih resursa u turizmu, Univerzitet Singidunum, Beograd, 2009.
8. Marušić Z.,Tomljanović R., Institut za turizam,TOMAS-Kulturni turizam, 2008.
9. Mc Kercher R., Cultural tourism, Haworth press, Binghamton, 2002.
10. Ministarstvo turizma i zaštite životne sredine Vlade Crne Gore-Strategija razvoja turizma Crne Gore do 2020.godine, 2008.
11. Ministarstvo kulture Vlade Crne Gore, Menadžment plan prirodnog i kulturno-istorijskog područja Kotora, Cetinje, 2011.
12. Ministarstvo turizma i zaštite životne sredine Vlade Crne Gore, Nacionalna strategija održivog razvoja Crne Gore, Podgorica, 2007.
13. Nikočević L., Održivi razvoj kulturnog turizma Istre. Srce Istre: Kultura i baština Istre, Razvoj prekograničnih turističkih itinerera u urbanim i ruralnim područjima Istre, 2008.
14. Pasinović M.: Područje Kotora na listi Svjetske prirodne i kulturne baštine UNESCO, Fakultet za turizam i hotelijerstvo, Kotor, 2001.
15. Reisenger Y.,International Tourism:Culture and Behaviour, Butterworth-Heinemann is an imprint of Elsevier, Burlington, 2009.
16. Richards G.,Cultural tourism in Europe, Cab International, Wallingford, UK, 2005.
17. Robinson M., Smith M., Cultural tourism in a changing world-politics, participation and (re)presentation, Frankfurt Lodge, Clevedon Hall, Victoria Road, Clevedon BS21 7HH, 2005.
18. Scheyvens R.: Tourism for development, Massey University, Palmerstone, 1998.
19. Swarbroke J., Beard C.,Leckie S., Pomfret G., Adventure tourism, Butterwoth-Heineman,Burlington,2003.
20. Turistička zajednica Kvarnera i Institut za turizam, Strateški marketinški plan turizma 2009-2015, proizvodni plan, proizvodi kulturnog turizma, Zagreb, 2009.
21. Unković S., Čačić K.,Bakić O., Popesku J.: Savremeni tokovi u turizmu, Ekonomski fakultet, Beograd, 1991.
22. Vrtiprah V., Kulturni resursi kao činitelj turističke ponude u XXI stoljeću, Ekonomska misao, Sveučilište u Dubrovniku, 2006.
23. Županović I., Strateški menadžment turističke destinacije, Kotor, 2011.
Published
2017-06-03
How to Cite
Županović, I. (2017). CONTEMPORARY FORMS OF TOURISM IN DEVELOPMENT AND BRANDING OF TOURIST DESTINATIONS OFFERS-CASE STUDY OF KOTOR. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(1), 150-166. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/138