THE ENVIROMENTAL AWARENESS OF RURAL AREA INHABITANTS AS FACTOR OF TOURISM DEVELOPMENT

Aleksandra Šarković

Aleksandra Šarković Educational and scientific program, Radio Television Serbia

Abstract

Rural areas to their natural resources, cultural heritage and traditional characteristics represent a rich basis for the development of rural tourism, which is the largest and fastest growing segment of the tourism industry in the last decade. In order to "wise" use of natural resources in rural areas it is necessary to consider the economic, social as well as environmental factors. In addition to the preserved resources, quality products and infrastructure facilities for the successful development of rural tourism, both education and environmental awareness of inhabitants of rural areas are necessary to a certain level. In this paper, environmental awareness was seen through its main factors, such as environmental attitudes, behavior and motives that influence decision-making on key issues related to the environment and among other things depend on characteristics such as level of education and level of awareness of rural area inhabitants.

Residents of rural areas are aware that their main business, being agricultural production, contributes to environmental pollution but that the poverty reduction and solving existential problems have been perceived as more important than the environmental protection. The attitudes of the respondents indicate that they, at this point, are not willing to accept the extra costs in order to protect the environment, which also confirms the finding that economic status is often more important than the positive intentions of ecological behavior

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