THE IMPORTANCE OF ICT FOR THE COMPETITIVENESS OF TOURISM COMPANIES
Abstract
Information and Communications Technologies (ICT) play a major role in tourism industry. The integration of ICT in tourism industry is essential for success of a tourism enterprise in the current global market. ICTs facilitate an individual to access the tourism products information from anywhere, any time. On the other side, tourism enterprises can also reach the targeted customers across the globe in a single click on the keypad after emergence of mobile computers, web technologies, etc. According to the research results, paper indicates the importance of ICT implementation for the improvement of competitiveness level of Serbian tourism sector. It also explains the gaps between tourism business and ICT influence and suggests measures to fill the gaps in Serbian tourism enterprises.
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10. Nachira, F. (2005). What is an European Digital Ecosystem, European Commission, ICT for Enterprise Networking, Brussels.
11. Pollock, A., Benjamin, L. (2001)., Shifting Sands: The Tourism Ecosystem in Transformation, DESTiCORP Limited.
12. RZS, (2015). Upotreba informaciono-komunikacionih tehnologija u Republici Srbiji 2015, Beograd.
13. Statista, https://www.statista.com/statistics/203734/global-smartphone
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14. Statista, https://www.statista.com/statistics/233223/travel-and-tourism
--total-economic-contribution-worldwide/, (12 April 2017).
15. Statista, https://www.statista.com/topics/2704/online-travel-market/), (12 April 2017).
16. Statista, https://www.statista.com/statistics/247303/forecast-of-online-travel-sales-volume-in-europe/, (12 April 2017).
17. Statista, https://www.statista.com/statistics/499694/forecast-of-online-travel-sales-worldwide/, (12 April 2017).
18. Statista, https://www.statista.com/statistics/499760/forecast-of-online-travel-sales-share-by-region/, (12 April 2017).
19. TOURISMlink (2012). The European Tourism Market, its structure and the role of ICTs. The TOURISMlink Consortium, Brussels.
20. Turban, E., King, D., McKay, J., Marshall, P., Lee, J., Viehland, D. (2008). Electronic Commerce 2008: A Managerial Perspective, Upper Saddle River, NJ: Pearson Education, Inc.
21. UNWTO. (2016). Tourism Highlights, Madrid.
22. UNWTO. (2017). World Tourism Barometer, Vol. 15, January.
23. Van Toorn, D., Bunker, d., Yee, K., Smith, S. (2006). The barriers to the adoption of e-commerce by micro businesses, small businesses and medium enterprises. Proceedings for the Sixth International Conference on Knowledge, Culture, and Change in Organizations in Prato, Italy, July,Vol. 11-14.
24. Vidas-Bubanja, M., Popovčić-Avrić, S. (2016). Izazovi turističke privrede Srbije u savremenom digitalnom poslovnom okruženju. Tematski zbornik radova međunarodnog značaja: “Savremeni menadžment alati i ekonomija turističkog sektora današnjice”, Udruženje ekonomista i menadžera Balkana i Fakultet za turizam i hotelijerstvo iz Ohrida, Makedonija, Beograd, 209-222.
25. Vidas-Bubanja, M., Bubanja, I. (2016). The high quolity and sustainability as characteristics of doing business in digital connected world. in International Journal of advanced quality, UASQ, Belgrade, Serbia, Vol.44, No.2, 7-12.
26. Vidas-Bubanja, M., Bubanja, I. (2016a). The Future of digital economy in some SEE countries (case study: Croatia, Macedonia, Serbia, Bosna and Herzegovina). Proceedings 39th International Convention on information and communication technology, electronics and microelectronics MIPRO 2016, May 30the-3rd June, Opatija, Croatia, Vol. 1780-1785.
Published
2017-06-03
How to Cite
Vidas-Bubanja, M., & Bubanja, I. (2017). THE IMPORTANCE OF ICT FOR THE COMPETITIVENESS OF TOURISM COMPANIES. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(1), 470-489. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/156
