INFORMATION TECHNOLOGY AND TOURISM IN SERBIA
Information technologies are playing important role in tourism today. Research in this field contributes to the continuous development of strategies to support the tourism and the satisfaction of tourists. This study, through qualitative research gives some important facts how Serbian’s tourists “think” and “look” about using information technology in the sense of searching and reservation of the touristic destinations in Serbia with the aim to give a tourist workers some useful information in order to improve their offer. Also, this paper provides a realistic analysis of the potential benefits of ICT applications to the tourism industry. Travel agencies and their partners, as well as independent tourist product suppliers can then plan their business strategies for ICT development at their destinations. At the end, the paper advocates the importance of ICT in the tourism industry and stresses the need for travel agency managers to be ICT competent in order to take full advantage of technology. Data were collected by interviewing people of different ages and with different levels of computer literacy.
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