INFORMATION TECHNOLOGY AND TOURISM IN SERBIA

  • Tatjana Miladinović Technical college of applied studies Kragujevac
  • Ivan Petrović Technical college of applied studies, Kragujevac

Abstract

Information technologies are playing important role in tourism today. Research in this field contributes to the continuous development of strategies to support the tourism and the satisfaction of tourists. This study, through qualitative research gives some important facts how Serbian’s tourists “think” and “look” about using information technology in the sense of searching and reservation of the touristic destinations in Serbia with the aim to give a tourist workers some useful information in order to improve their offer. Also, this paper provides a realistic analysis of the potential benefits of ICT applications to the tourism industry. Travel agencies and their partners, as well as independent tourist product suppliers can then plan their business strategies for ICT development at their destinations. At the end, the paper advocates the importance of ICT in the tourism industry and stresses the need for travel agency managers to be ICT competent in order to take full advantage of technology. Data were collected by interviewing people of different ages and with different levels of computer literacy.

Downloads

Download data is not yet available.

References

1. Bai, B. et al., (2008). The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors. International journal of Hospitality Management, Vol. 27, 391-402.
2. Bieger T. and Laesser, C., (2004). Information sources for travel decisions: toward a source procees model. Journal of Travel Research, Vol. 42, No. 2, 357-371.
3. Buhalis, D. (2003). e Tourism, Information technology for strategic tourism management London: Prentice Hall.
4. Buhalis, D., Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet – the state of e tourism research. Tourism Management, Vol 29, No 4, 609–623
5. Christodoulidou, N., Connolly, D. J., & Brewer, P. (2010). An examination of the transactional relationship between online travel agencies, travel meta sites, and suppliers. International Journal of Contemporary Hospitality Management, Vol. 22, No.7, 1048-1062.
6. Fodness D. and Murray B., (1997). Tourist information search, Annals of Tourism Researche, Vol.37, No. 2, 108-119.
7. Gronflaten, O. (2009). Pridicting Travelers' Choice of Information Sources and Information Channels. Journal of Travel Research, Vol. 48, No. 2, 230-244.
8. Gursoy D. and McCleary K.W., (2004). An integrative model of tourists information search behavior. Annals of Tourism Researche, Vol. 31, No. 2, 353-373.
9. Hatton, M. (2004). Redifining the relationships -The future of travel agencies and the global agency contact in a changing distribution system. Journal of Vacation Marketing, Vol 10, No. 2, 101-108.
10. Henry B. (2016). Tippie School of Management Nihar Patel, Online Travel Agencies.
11. Hotel guests read 6-12 reviews before booking, says new TripAdvisor survey, www.hospitalitynet.org/news/4064007.html, (22 April 20017).
12. http://www.icommercecentral.com/open-access/article-the-impact-of-internet-on-pricing-strategies-in-the-tourism-industry.php?aid=38295
13. https://trackimo.com/statistics-on-travel-and-tourism-1/, (15 April 2017).
14. ICT use in tourism, Two thirds of air passengers bought their ticketsonline in the EU, http://ec.europa.eu/eurostat/documents/2995521/
7302076/4-17052016-BP-EN.pdf/3d44a897-2264-44ea-9edb-2f8361069da2, (22 April 20017).
15. International tourism, number of arrivals, http://data.worldbank.org/
indicator/ST.INT.ARVL?end=2015&locations=RS&start=2002&view=chart), (22 April 20017).
16. Internet World Stats, http://www.internetworldstats.com/stats.htm, (1 April 2017).
17. Jeng J and Fesenmaier D.R, (2002). Conceptualizing the travel decision-making hierarchy: a review of recent developmets. Tourism Anal., Vol. 7, No. 1, 15-32.
18. Monasteries and churches, http://www.serbia-visit.com/en/things-to-do/culture-a-arts/monasteries-and-churches/, (19 April 20017).
19. Paunović I., (2013). Proposal for Serbian tourism destinations marketing camping. Singidunum Journal, Vol. 10, No. 2, 40-52.
20. SahutJ.M. (2009), The Impact of Internet on Pricing Strategies in the Tourism Industry. Journal of Internet Banking and Commerce Vol. 14, No. 1,
21. Shanker, D. (2008). ICT and Tourism: Challenges and Opportunities, Humanities and Social Sciences, Indian Institute of Technology, Guwahati-781039
22. Sigala, M., and Sakellaridis, O. (2004). Web Users’ Cultural Profiles and e-Service Quality: Internationalization Implications for Tourism Websites. Information Technology and Tour-ism, Vol. 7, No. 1,
23. Smith, K. A. (2007). Distribution channels for events: Supply and demand side perspectives. Journal of Vacation Marketing, Vol. 13, No. 4, 321-338.
24. Stanojlović A., Jovanović G., Garaca V., (2010). Potential of Serbia to generate touristic flows in transition period. Revista de tourism, No 9.
25. Statistics on Travel and Tourism You Need to Take Note Of—Part 1, The World Travel & Tourism Council,https://www.wttc.org, (19 April 20017).
26. Tourism in Serbia,https://en.wikipedia.org/wiki/Tourism_in_Serbia, (23 April 20017).
27. Trends and factors, http://bethsworldoftravel.weebly.com/trends-and-factors.html(15 April 20017).
28. "UNWTO technical manual: Collection of Tourism Expenditure Statistics". World Tourism Organization, http://pub.unwto.org/WebRoot/
Store/Shops/Infoshop/Products/1034/1 034-1.pdf. Retrieved 2009-03-26, (1 May 2017).
29. Vinod, B. (2011). The future of online travel. Journal of Revenue & Pricing anagement, Vol. 10, No. 1, 56-61. doi:10.1057/rpm.2010.41
30. Zeithaml, V., (2002). Parasuraman A., Malhotra A., Service Quality Delivery Through Web Sites. Journal of the Academy of Marketing Science, Vol. 30, No. 4.
Published
2017-06-03
How to Cite
Miladinović, T., & Petrović, I. (2017). INFORMATION TECHNOLOGY AND TOURISM IN SERBIA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(1), 490-508. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/157