THE DIGITALIZATION OF ACTIVE OUTDOOR TRIPS IN SERBIA
The development and application of various data and communication technologies have caused the digitalization and even personalization of most tourist programs today. The paper examines the possibilities of implementing digital sales of active outdoor trips through improving the resources of the TOS and the Serbian GIS. The experiences of developed countries, in the aim of more efficient promotion and adoption of superior solutions of national tourism, have been examined, systematized, and explained by comparative analysis. The goal of the research is to answer the question: How does modern digital technology affirm tourism and contribute to the understanding of national tourism in the global market? The research results show the following: Serbia has unused resources and capacities for placing active outdoor trips; the application of digital technology in tourism can enhance the reputation of the country and the region, while mobile applications increase sales in tourism, and growth of economic development indicators.
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