THE IMPACT OF TRAFFIC ON THE QUALITY AND TOURIST OFFER OF VRNJAČKA BANJA

Dragan Rajković; Saša Vasiljević

Dragan Rajković Higher Technical School of Professional Studies Kragujevac
Saša Vasiljević Higher Technical School of Professional Studies Kragujevac

Abstract

The importance of transport has become one of the major and leading elements of each service industry, and not only of service but also of all the major industries in the world. Therefore, traffic and all traffic characteristics are given a lot of attention starting from the safety itself to the ecology of vehicles that are the key to road transport. This is the case also in the tourism industry as one of the leading service industries, which largely depends on traffic, particularly on travelers transport and the possibilities to reach certain tourist destinations. One of such destinations and the leading tourist offer in Serbia is Vrnjačka Banja. In this paper, we analyzed traffic safety and the possibility of visitors to reach Vrnjačka Banja, both in terms of domestic tourists and foreign tourists. In addition, we analyzed traffic improvement of one of the influential factors on the ecosystem of Vrnjačka Banja as an important factor in attracting tourists.

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References

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