THE ROLE AND IMPORTANCE OF STRATEGIC PLANS IN THE DEVELOPMENT OF TOURISM
Abstract
The term planning and tourism is as complex as the concept of tourism. This intensifies the need for development planning, where planning is seen as a process, and not as a current event. The paper discusses the strategic plans for tourism development. Planning will be defined as an integrated approach with the essential characteristics, functions and levels. We will also investigate the tasks and phases of planning. A special segment that will be considered relates to planning the concept of tourism development: national and regional levels, as well as development planning at the level of cities or tourist sites, as well as tourist destinations. The aim is to show that the development of tourism in Serbia should apply best practices and modern solutions, and in this way, an acceptance of planning as an essential factor of development.
Downloads
References
Angeloni, S. (2012): The Strategic Plan for Tourism Development in Italy, Economia. Seria Management, Volume 16, Issue 1, pp. 106-120.
Bakić, O. (2009): Personalizing marketing management in tourist destinations in conditions of globalisation and organisation into clusters in tourism, Marketing, Year/ Volume 40, / Issue 4, pp. 202-211.
Blank, U. (1989): The Community Tourismindustry imperative: The Necessity, the opportunities, its Potential,Statecollege, PA Venture, London.
Boljević, A., Premović, J., Stojanović-Aleksić, V. (2014): Human resources as a factor of creating competitive advantages for tourism enterprises, Tehnika-Menadžment (Technique-Management), 64(1), pp. 145-150.
Byrnes, W. (2009): Management and Art,Clio, Belgrade.
Čerović, S. (2002): Strategic management of the tourist economy of Serbia, Želnid, Belgrade.
Češljaš, S., Jeffery, N. (1989): Plansand Programs of Tourism Development, ActaTuristica. Vol. 1, No. 1, pp. 33-40.
Evans J., R., Lindsay W., M. (2002): The Managementand Control Quality, South-Western, Ohio, USA.
Gunn, C. (1993): Tourism planning,Taylor-Francis, Washington, USA.
Hadiani, Z., Ahadnezhad, M., Kazemizad, Sh., Ghanbari, H., (2012): Strategic Planning for Tourism Developmentby SWOT Method (CaseStudy: ShirazCity),Geographyand Environmental Planning Journal, 23rd Year, vol. 47, No.3, Autumn, pp. 29-32.
Hamović, V., Cvijanović, D., Bošković, D. (2009): Repositioning Serbia as a tourist destination,Economics of Agriculture, 56(3), pp. 367-376.
Hill, C., W., L., Jones, G., R. (2001): Strategic Management – An Integrated Approach, Fifth Edition, Houghton Mifflin Company, Boston, USA.
Hill C., W., L., Jones G., R., Galvin P. (2004): Strategic Management an integrated approach, Milton, John Wiley&Sons, Australia.
Jovičić, Ž. (2002): Tourism of Serbia, NIP Touristpress, Belgrade.
Ketchen, D., Short, J. (2011): Mastering Strategic Management, Paperback, December, Centre for OpenEducation, USA.
Košić, K., Demirović, D., Pejanović R., Lazić, L., Stamenković, I. (2015): Key principles of rural tourism households developmen tstrategy – case study of Vojvodina, Economics of Agriculture, (62) 4, pp. 975-988.
Laws, E. (1995): Tourist destination management, Rotledge, London.
Lazzeretti, L., Capone, F. (2004): Identification and Analysis of Tourist Local Systems: An Application to Italy (1996–2001), in Proceedings: Networking in Tourist Local Systems, ATLAS, Annual Conference. Naples, Italy, pp. 25-41.
Petrović, M., Jovičić, A., Marković, J., Gagić, S. (2013): Territoria lexpansion of hotel chains in countries of South-Eastern Europe, Journal of the Geographical Institute „Jovan Cvijić“ SASA, 63(4), pp. 75-92.
Riznić, D., Vojnović, B., Grujić, D. (2010): Research and marketing strategies in the function of a sustainable competitive advantage, Industry, No. 2, Institute of Economy, Belgrade, pp. 92-119.
Stefanović, V. (2003): Economics of tourism, Faculty of Mathematics and Natural Sciences, Niš.
Unković, S. (1995): Economics of tourism, Savremena administracija, (Modern Administration), Belgrade.
Vojnović, B. Riznić, D., Borić S. (2009): The importance of defining a strategy of regional development in building the competitiveness of the economy, Industry, No. 4, Institute of Economics, Belgrade, pp. 29-63.
Vojnović, B., Cviijanović, D., Stefanović, V. (2012): Development aspects of the tourism enterprise, (monograph), Institute of Agriculture Economics, Belgrade.
Vojnović, B. (2014): Management, (monograph), Institute of Agriculture Economics, Belgrade.
Vukonić, B., Keča, K. (2001): Tourism and development, Faculty of Economics, Zagreb.
Vukotić, S., Aničić, J., Laketa, M. (2013): Clusters as a Part of Improvement Function of Serbian Economy Real Sector Competitiveness, Amfiteatru Economic, Vol. XV, No. 33, February, pp. 224-245.
Vukotić, S. Cvijanović, D., Aničić, J. (2014): Small and medium enterprises – the key for success in cluster networking, (monograph), Institute of Agriculture Economics, Belgrade.
Zakić, N. Vukotić, S. (2013): Innovations, organizational changes and human capital in food industry, International thematic Proceedings of the International Scientific Conference Sustainable agriculture and rural development in the function of achieving the strategic goals of the Republic of Serbia within the Danube Region, 05-07. December, Topola, pp. 468-485.
