THE IMPORTANCE OF OPERATIONS OF TOURISM SME’S FOR REGIONAL DEVELOPMENT OF VOJVODINA

  • Nataša Pavlović Tourism Organization of Vojvodina, Novi Sad
  • Lukrecija Đeri Faculty of Science, Department for geography, tourism and hotel management, Trg Dositeja Obradovića 3, 21000 Novi Sad
Keywords: tourism, hospitality, micro, small and medium tourism enterprises

Abstract

The importance of entrepreneurs in tourism has always been difficult to define and determine, especially in terms of business economics in the Republic of Serbia. Micro, small and medium enterprises are currently the most important driver of economic trends in every country. Tourism is a fertile ground for the development of entrepreneurship. It is therefore necessary to analyze the characteristics of enterprises, in order to exploit their comparative advantages and achieve more effective results in tourism sector in Vojvodina. The aim of this paper is to examine the specific characteristics of micro, small and medium-sized tourism enterprises, thus confirming their importance for destination’s development. In 2014, the questionnaire was conducted on a sample of 345 enterprises. Statistical analysis yielded results that indicate the comparative advantages and specifics of tourism enterprises in Vojvodina. Also, it were analyzed the socio-demographic characteristics of respondents, who manage policy and strategy of the company.

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Published
2016-06-04
How to Cite
Pavlović, N., & Đeri, L. (2016). THE IMPORTANCE OF OPERATIONS OF TOURISM SME’S FOR REGIONAL DEVELOPMENT OF VOJVODINA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 1(2), 169-186. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/180