• Renata Pindžo FEFA Faculty; Assistant Minister of Trade, Tourism, and Telecommunications
  • Lidija Brjaktarović Faculty of Business, Singidunum University


Digitalization is increasingly influencing the way of travel planning, exploring new destinations, promoting them, but also the experience of traveling. New technologies are changing and will continue to change the face of tourism in the years ahead. Numerous challenges are created, which countries, destinations, and especially business entities need to find a response, or a strong wave of digitization will erase them from the market. At the same time, opportunities are being created that should be used.

Generations of tourists born after 1980. (Y and Z generation), and especially those who will be growing in the next ten years, will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. The integration of mobile technologies into hotel business processes, the ability to inspect business and adapt to new conditions in real time, as well as digital interaction with guests will be crucial for achieving competitiveness and survival in the increasingly demanding international market.


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How to Cite
Pindžo, R., & Brjaktarović, L. (2018). DIGITAL TRANSFORMATION OF TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(1), 340-355. Retrieved from