DIGITAL TRANSFORMATION OF TOURISM
Digitalization is increasingly influencing the way of travel planning, exploring new destinations, promoting them, but also the experience of traveling. New technologies are changing and will continue to change the face of tourism in the years ahead. Numerous challenges are created, which countries, destinations, and especially business entities need to find a response, or a strong wave of digitization will erase them from the market. At the same time, opportunities are being created that should be used.
Generations of tourists born after 1980. (Y and Z generation), and especially those who will be growing in the next ten years, will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. The integration of mobile technologies into hotel business processes, the ability to inspect business and adapt to new conditions in real time, as well as digital interaction with guests will be crucial for achieving competitiveness and survival in the increasingly demanding international market.
Barjaktarović, L., Barjaktarović, D. (2011). Risk management in hospitality. The book of proceedings Hotelska kuća 2011, Hores, 225-236.
Barjaktarović, D., Barjaktarović, D. (2012). Contemporary tourism - basis for the change of hospitality management, 1st Belgrade International Tourism Conference „BITCO 2012 Contemporary tourism: Wishes & Opporutinities“, Belgrade, 448-456.
Barjaktarović, D., Pindžo, R, Barjaktarović, L. (2017). Review on importance on energy efficiency in hospitality. Turističko poslovanje, Vol. 19, 37-43.
Barjaktarović, D., Pindžo, R, Barjaktarović, L. (2017a). Establishment of the System of Information Assets Security (ISMS) – the necessity for contemporary hospitality business. The book of proceedings Hotelska kuća „Innovations in hospitality and Tourism“, Hores, 47-55.
Berger, R., (2016). Think Act: Beyond Mainstream, Hotel Industry 4.0, Leveraging Digitization to Attract Guests and Improve Efficiency, Roland Berger Gmbh, Wien, Austria.
Dempsey, C., (2015). Visa Global Intentions Study. PATA Conference, VISA.
Evans, D, (2015). The Internet of Things: How the Next Evolution of the Internet Is Changing Everything, San Jose, California.
HORES (2017). Research of Guests' Attitudes about Belgrade as a Tourist Destination. Center for Hospitality and Tourism Research, Belgrade, Serbia.
Local Consumer Review Survey, https://www.brightlocal.com/learn/
local-consumer-review-survey/ (28 January 2018).
Newman, D.. Exploring all things Digital Transformation, https://www.forbes.com/sites/danielnewman/2018/01/02/top-6-digital-transformation-trends-in-hospitality-and-tourism/#3576258b67df, (02 February 2018).
Petković, G., Pindžo, R., Molnar Agić, M. (2018). Digital Economy and (non) Incremental Changes in Tourism and Retail Business Model. Ekonomika preduzeća, No.1-2.
Pietro, F.D., Travel Psychology, http://www.viaggiaredasoli.net/
author/admin, (15 February 2018).
Pindžo, R., Barjaktarović, L. (2016). Tourism as a Development Opportunity of the Republic of Serbia, Monography, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja.
Thomas, K., Business planning for a major new visitor attraction, Petersham Group, UK, https://www.petershamgroup.com/portfolio-item/silverstone-heritage-experience/ (10 December 2017).
Tourist Organization of Serbia (2015). Attitudes and Behavior of Domestic Tourists in Serbia in 2015, NTOS, Belgrade, Serbia.
Tourist Organization of Serbia (2016). Attitudes and Behavior of Foreign Tourists in Serbia in 2016, NTOS, Belgrade, Serbia.
Trip Barometer, Traveler Trends & Motivations Global Findings, https://www.tripadvisor.com/TripAdvisorInsights/n2750/four-booking-behaviors-driving-travelers, (10 February 2018).
World Economic Forum (2017). White paper: Digital Transformation Initiative Aviation, Travel and Tourism Industry, ed. Weinelt, B., Moavenzadeh, J., Geneva, Switzerland.
UNWTO (2017). Barometer, Vol. 15.