HOTEL INNOVATION AND INTER-CLUSTER DIFFERENCES

  • Ana Jovičić Modern Business School Belgrade
  • Snježana Gagić High School of Management and Business Communication Sremski Karlovci
Keywords: innovation, hospitality, tourism clusters, Serbia

Abstract

The Republic of Serbia is divided into four tourism clusters: Vojvodina, Belgrade, Southwest and Southeast Serbia. Tourism clusters are natural regions and are important in terms of identifying potential for tourism development, connecting stakeholders in tourism and the promotion of Serbia as a tourist destination in the international market. Hotel sector constitutes the material basis of tourism development, and hotel innovation largely determines the quality of the tourist product clusters and Serbia as a whole. The paper aims to empiricaly examines hotel innovation depending on which tourism cluster the hotel is part of. The sample consisted of 512 employees in 57 first, second and third-category hotels in four tourism clusters. The results of the research suggest that there are statistically significant differences in terms of hotel innovation, wherein hotels within the Southeast Serbia tourism cluster proved to be the most innovative.

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Published
2016-06-04
How to Cite
Jovičić, A., & Gagić, S. (2016). HOTEL INNOVATION AND INTER-CLUSTER DIFFERENCES. Tourism International Scientific Conference Vrnjačka Banja - TISC, 1(2), 448-463. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/196