HALAL TOURISM – A NEW CHANCE FOR SERBIA
The aim of the current study was to investigate the importance of halal food as a factor in choosing a tourist destination for vacation of Muslim tourists. The sample consisted of 200 respondents from Novi Pazar, Tutin and Sjenica and Belgrade. For assessment of the factors that influence the choice of tourist destinations a special questionnaire has been used. We collected basic socio-demographic characteristics of respondents as well. The results show that the halal food takes first place among the factors influencing the selection of a tourist destination, ahead of the prices and positive experience of tourists with accommodation. These findings are consistent with the assumptions and indicate that the halal feature of tourism is of great importance for the consumers of this kind of food. Meeting the needs of citizens should be one of the most important factors in attracting tourists from the Islamic world to Serbia.
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