THE ANALYSIS OF THE OFFERS OF MEDICAL TOURISM IN SERBIA
Health tourism deals with offering health services that range from the most complex surgical procedures in specialized health institutions, and traditional treatments in the spa resorts to a variety of spa and wellness services. The subject of this research is to analyze the potential of Serbia as far as the development of medical tourism is concerned, in order to examine the situation of medical tourism in the world and in Serbia. In the research, we analyze the factors that influence the development of medical tourism and the level of supply and demand. We particularly consider a cluster organization of medical tourism sector and point out the potential of dental tourism in Serbia. The research results show that medical tourism in Serbia needs a new development concept in line with modern trends in the tourism market.
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