A SURVEY ON FACTORS INFLUENCING TOURISTS´ DECISION TO VISIT SPA DESTINATION

  • Melita Jovanović Tončev Singidunum University, Belgrade
  • Milena Podovac University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
Keywords: motivation, push factors, pull factors, spas, destination

Abstract

The individualization of tourist demand has caused the multidimensionality of travel motives. The fact that they expect an integrated tourist product indicates that tourists travel to a destination because of a large number of motives. In this paper, we have analysed the push-pull concept, which represents a widely accepted theory of motivation in tourism. It is concluded that for 26% of respondents treatment and rehabilitation, 32% water consumption of medicines, 47% socializing with friends and 43% of leisure time in intact nature constitute are the main push factors of choosing a destination by statistical analysis of the data collected by research conducted in the period from 5 December to 25 December 2015. On the other hand, 52% of respondents said that, for them, the most important factor is quality medical staff, 44% diverse medical treatment, while 46% of respondents said that a wide variety of local attractions are factors that attracts them to a specific destination. Using and Spearman correlation coefficient the relationship between the push factors and future behaviour of tourists in terms of repeat visits and recommendations to friends is determined.

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Published
2016-06-04
How to Cite
Jovanović Tončev, M., & Podovac, M. (2016). A SURVEY ON FACTORS INFLUENCING TOURISTS´ DECISION TO VISIT SPA DESTINATION. TISC - Tourism International Scientific Conference Vrnjačka Banja, 1(1), 122-138. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/212