PERFORMANCE ASSESSMENT OF FINANCIAL OPERATIONS OF HOTELS IN SPA TOURISM CENTERS
Based on financial statements of a representative target group of hotel tourist companies which operate in spa tourism centers, cummulative balance sheet and income statement were made and a certain number of indicators of financial health of the surveyed companies. By comparative reviewing of the obtained indicators for the period 2012-2013, with the performance indicators from the cumulative balance for the period 2009-2010, the changes in financial performances have been defined. The obtained results are the reflection of internal strenghths and weaknesses of the very companies as well as of a macroeconomic ambient in which the companies were operating. For the purpose of achieving a higher competitive advantage, it is necessary to investigate the possibilities of using the leadership strategies in costs and strategies of differentiating for reaching the objectives related to higher turnover, lower fixed costs and higher profitability.
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