WELL-BEING AS DRIVING FORCE FOR ECONOMIC RECUPERATION OF TRADITIONAL SPAS, LLEIDA, SPAIN
Throughout history, care and well-being are concepts that have been always present in many societies and cultures. Nowadays, this concept becomes a continuously growing field as consequence of people’s will to reach a specific quality of life. Construction of spas had an important growing period in the 19th century, although just a little segment of society could enjoy them. Nowadays, this spa tradition was almost lost, but it has recently increased demand thanks to the services for people who need to reduce their daily stress or those who are just doing some sort of body care. Therefore, spas all over the world have been recovered, extended and modernized to focus on these target market demands. Actual trend of mindfulness therapies involve wellness and health tourism as an economic and social driving force in places where these facilities are located. The aim of this research is to analyze specific rural area in Spain, Lleida, related to two different aspects:
- Growing demand of society in its search of well-being and body care (concept of “health-express”) and
- Contribution to economic and social developments of these areas.
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