CONCEPT OF STRATEGIC POSTULATES AS BASIS FOR DEVELOPMENT OF DESTINATIONS – KOTOR CASE STUDY
To a certain tourist destination, had an adequate and sustainable tourism development, it is necessary to establish a strategic foundation on which will be based. In presented paper we will observed tourist destination Kotor, which as one of the main priorities in the Strategic Development Plan of the city from 2013 to 2017 has just drafting the tourism development strategy, however, that until this moment did not draft. Therefore will be offered certain prerogatives, in which it stated that the strategy should be based. Namely, we will discuss model of redesigning receptive factors, namely hotel capacity, adequate the involvement of the hostel and diffuse hotels. In addition, in the domain of receptive factors will be presented to redressing the quality standards at the level restaurant services. Afterwards, the focus will be on the optimal incorporation of anthropogenic factors, and cultural events in overall tourist offer, but also their promotion, primarily in the domain of better utilization of Kotor ramparts. Special the emphasis will be on the updated routing recreation, as well as better channeling of cruise tourists to the consumers of cultural tourist attractions, on the basis of a benchmark with neighboring Dubrovnik. In terms of financial sustainability of cultural events, as one of the key concepts we will present fundraising model. In order of sustainability and extension of integrated tourist product, will be defined infrastructural and educational preconditions for the development of sports tourism.
Barjaktarović, D. (2013): Upravljanje kvalitetom u hotelijerstvu, Univerzitet Singidunum, Beograd.
Črnjar, M. & Črnjar, K. (2009): Menadžment održivog razvoja, Fakultet za turistički i hotelski menadžment, Opatija i Glosa, Rijeka.
Kosar, Lj. & Rašeta, S. (2005): Izazovi kvaliteta-Menadžment kvaliteta u hotelijerstvu, Visoka hotelijerska škola, Beograd.
Kosar, N. & Ristovski, M. (2013): Hosteli kao nova razvojna šansa smještajne ponude Srbije, Hotellink, Journal for theory and practice of hotel industry, Visoka hotelijerska škola strukovnih studija, Beograd.
Lalošević, I. (2003): Kotorska tvrđava-proučavanje, zaštita i revitalizacija, Regionalni zavod za zaštitu spomenika Kotor.
Matić, S., Zubanov, V. & Tomka, D. (2015): Kulturno-istorijsko naslijedje kao osnov za kreiranje kulturnih tematskih ruta na Petrovaradinskoj tvrdjavi, Fakultet za sport i turizam, Novi Sad, TIMS Acta 9.
Nineimer, J. (2005): Management of food and beverage operations, Educational Institute of American hotel and lodging association, Lansing, Michigan.
Strategic Document: Horwath Consulting. (2007): Glavni plan razvoja Splitsko-dalmatinske županije, Zagreb.
Strategic Document: Municipality Kotor. (2013): Nacrt višegodišnjeg investicionog plana opštine Kotor, 2013–2017, Kotor.
Strategic Document: Opština Kotor. (2013): Program razvoja culture opštine Kotor, 2013–2017, Kotor.
Swarbroke, J., Beard, C., Leckie, S. & Pomfret, G. (2003): Adventure tourism, Butterwoth-Heineman, Burlington.
Vuleković, N.T. (2009): Kultura i turizam, OBOD, Cetinje.
Županović, I. (2013): Yield menadžment u turističkoj industriji, Fakultet za biznis i turizam, Budva.