DEVELOPMENT OF TOURIST POTENTIAL AS A CHANCE FOR SERBIAN ECONOMY – EXAMPLE OF NATIONAL PARK DJERDAP

  • Dejan Djuric Business School of Professional studies Novi Sad
  • Dragana Djuric Business School of Professional studies Blace
Keywords: Tourism, National Park Djerdap, economic growth

Abstract

Tourism is nowadays a booming economic activity. As such, it represents a particular challenge for countries that see the provision and export of tourist services as one of the most important opportunities for accelerating economic growth. The natural resources of our country and its favorable geographical position can be a precious asset for attracting tourists and meaningful involvement of investors in this area. The intensification of investment activities in the field of tourism in Serbia offers many advantages, such as: (1) the building of new modern capacities and modernization of existing tourist facilities; (2) the use of modern information technology and participation in global distribution systems; (3)innovative promotional activities and the application of modern concepts of marketing and management in tourism; (4) and improvements in the quality of complex tourist services in accordance with the requirements of the world market. The authors pay special attention to the possibilities of developing areas of tourist potential, particularly at the Djerdap National Park, which is a national asset of great importance from the standpoint of the future development of tourism and overall economic activity in our country.

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Published
2016-06-04
How to Cite
Djuric, D., & Djuric, D. (2016). DEVELOPMENT OF TOURIST POTENTIAL AS A CHANCE FOR SERBIAN ECONOMY – EXAMPLE OF NATIONAL PARK DJERDAP. TISC - Tourism International Scientific Conference Vrnjačka Banja, 1(1), 382-398. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/227