THE ROLE OF MODERN EVENT-BASED TOURISM INDUSTRY IN THE TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA

Marija Lakićević; Milica Žarevac Bošković

Marija Lakićević Faculty of Tourism and Hotel Management in Vrnjačka Banja, University of Kragujevac
Milica Žarevac Bošković Faculty of Tourism and Hotel Management in Vrnjačka Banja, University of Kragujevac

Keywords: tourism, events, tourism industry, destination, visitor

Abstract

In recent years event tourism has gained more attention and become more important. Event tourism is considered to be far beyond the tourism as an economic activity, which is indicated by the fact that there are more than a million different tourism events in the world every year, with more than 400 million of visitors and annual revenue of over $2.5 billion. Tourism Development Strategy of Serbia identifies events as one of the main products for achieving competitiveness, development and commercial effects in the tourism market, in the fastest possible way. Considering the size of population, Serbia has the largest number of events in the world. They represent a significant source of revenue for the State, as well as for tourism, hotel industry, hospitality, food production, transport and so on. Hence, modern event-based tourism industry directly and indirectly brings profit to everyone involved in the process of events realization.

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