TOURIST VAOLRIZATION OF THE GRAČANICA MONASTERY BASED ON THE HILARY DU CROSS METHOD

  • Danijela Vicentijevic University of Arts, Belgrade, Senior Adviser in the Ministry of Trade, Tourism and Telecommunications
  • Milica Kočović University of Arts, Belgrade
Keywords: tourist valorization, Hilary Du Cross, the Gračanica Monastery, culture, tourism

Abstract

The Gračanica Monastery is located on the territory of AP Kosovo and Metohija in Serbia and was inscribed on the World Heritage List in 2006. The monastery church of Assumption of the Virgin was built in the second decade of the 14th century. The church was founded by the Serbian King Milutin and is among the top architectural achievements of the epoch. As a cultural monument of exceptional importance, the Gračanica Monastery is a great potential for tourism development in the municipality of Gračanica, AP Kosovo and Metohija and Serbia. Bearing in mind the increasing tourist demand for visiting UNESCO sites in the world tourism market, the aim of this paper is to examine the possibilities of development of tourism in Gračanica based on a unique cultural offer. The method used in this paper is a case study of the monastery of Gračanica. Tourist valorization by Hillary du Cross model provides an answer to the research question and the possibility of applying the market attractiveness matrix (robustness) for the development of tourism, in this case the cultural tourism of the local community.

Downloads

Download data is not yet available.

References

Blešić, I., Popov-Raljić, J., Uravić, L., Stankov, U., Đeri, L., Pantelić, M. & Armenski, T. (2014): An importance-performance analysis of service quality in spa hotels, Economic Research-Ekonomska Istraživanja, Vol. 27 No. 1, 483-495, Routledge.

Đeri, L., Armensk, T., Jovanovih, T. & Dragin, A. (2014): Acta Oeconomica, Vol. 64 (2), pp. 219–237.

Đeri, L. Armenski, T., Tesanovic, D., Bradić, M. & Vukosav, S. (2014): Consumer behaviour: influence of place of residence on the decision making process when choosing a tourist destination, Economic Research- Ekonomska Istraživanja, 27:1, 267-279, DOI: 10.1080/

X.2014.952108.

Đukić, Dojčinović, V. (2005): Kulturni turizam, Beograd: Klio.

Dragićević, Šešić M. & Rogač, Mijatović, Lj. (2014): Balkan Dissonant Heritage Narratives (and Their Attractiveness) for Tourism, American Journal of Tourism Management 2014, 3(1B): 10-19 DOI: 10.5923/s.tourism.201402.02.

Du, Cros H. & McKercher, B. (2015): Cultural Tourism, New York: Routledge.

Hadžić, O. i dr. (2005): Kulturni turizam, Novi Sad: PMF- Departman za geografiju, turizam i hotelijerstvo.

ICOMOS- Charter on Tourism: http://www.international.icomos.org/

charters/tourism_e.htm (11.04.2016.).

Liévaux, P. (2009): Heritage and Beyond, Council of Europe – Prevod knjige: Više od nasleđe, Savet Evrope, Beograd: Ministarstvo kulture Republike Srbije.

McKercher, B. & Du Cros, H. (2009): The partnership between tourism and cultural heritage management, New York and London: Routledge.

National Trust for Historic Preservation: http://www.preservationnation.org/information-center/economics-of-revitalization/heritage-tourism/basics/worksheets/Principle-Three-Make-Sites-and-Programs-Come-Alive.pdf (21.04.2016.).

National Trust for Historic Preservation: http://www.preservationnation.org/information-center/economics-of-revitalization/heritage-tourism/basics/worksheets/Principle-Three-Make-Sites-and-Programs-Come-Alive.pd (25.03.2016.).

Stanković S. (2003) Turizam-zaštita i valorizacija, Beograd: Srpsko gegorafsko društvo.

UNESCO Nomination, Medieval Monuments in Kosovo: http://whc.unesco.org/uploads/nominations/724bis.pdf (12.04.2016.).

Vićentijević, D. (2015): Stanje i perspective razvoja turistčkog proizvoda: Događaji/Manifestacije u Srbiji, Hotel and Tourism management 1⁄2015, str. 11-19., Kragujevac: Univerzitet u Kragujevcu.

Vićentijević, D. & Krasojević, B. (2010): Valorizacija kulturnog nasleđa kroz kulturni turizma u Srbiji, Društvo konzervatora Srbije, Beograd: Društvo konzervatora Vol.34, str.12-16.

Vićentijević, D. & Todorović , M. (2012): The impact of cultural policy on the development of cultural tourism in Serbia, Zbornik radova Instituta za pozorište film, radio i televiziju, 21, Beograd: Univerzitet umetnosti Vol. 27, No. 1, 267–279.

Published
2016-06-04
How to Cite
Vicentijevic, D., & Kočović, M. (2016). TOURIST VAOLRIZATION OF THE GRAČANICA MONASTERY BASED ON THE HILARY DU CROSS METHOD. TISC - Tourism International Scientific Conference Vrnjačka Banja, 1(1), 452-468. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/231