ENTERPRENEURIAL IDEA AS A CHANCE FOR RURAL TOURISM DEVELOPMENT

Abstract

The main purpose of this work is the analysis of tourism development in the rural area regarding the role of entrepreneurship which should contribute to the development of this important and perspective economic sector. Global economy and crisis in the area of agriculture which covered developed and undeveloped parts of the world lead to lacking rural economies. As forced to search for other revenue sources, people from rural areas think of the introduction of tourist offers in their short term and long term plans. As an additional part of this line of thought, there is a fact that the focus of tourist demand has significantly changed during last several years – due to overall and increasingly dangerous global warming of “sea and the sun”areas and searching for destinations which are more healthy and clean for life, vacation and relaxation. It is concluded that resources for the development of rural tourism can be maintained if entrepreneurship as a flexible model is included into the entire process. The flexible model can endure every kind of crisis.