• Marina Jovanović Milenković Faculty of Organizational Sciences, Jove Ilica 154, Belgrade
  • Nataša Petrović Faculty of Organizational Sciences, Jove Ilica 154, Belgrade


The healthcare industry has historically generated large amounts of data, driven by record keeping, compliance and regulatory requirements, and patient care. While most data is stored in a hard copy form, the current trend is towards rapid digitization of these large amounts of data. The combination of health and tourism is a relatively new type of tourism that records high rates of growth, and today the value of the health tourism market is over 100 billion dollars. The growth trend will continue in the future, and its sustainability is influenced by environmental factors. The potential of health tourism and sustainability is just in big data technologies. Big data will be a major challenge to health tourism and sustainability in the next decade.


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How to Cite
Jovanović Milenković, M., & Petrović, N. (2018). BIG DATA - THE IMPACT ON HEALTH TOURISM AND SUSTAINABILITY. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(1), 513-530. Retrieved from