THE COMPETITIVENESS OF TOURISM IN SERBIA AND THE ROLE OF INSURANCE IN TOURISM
In developing countries, tourism is one of the potential generators of economic growth and development. Multiple factors that make a tourist destination competitive also affect the development of tourism and a multidisciplinary approach to tourism management. The competitiveness of tourism in Serbia and other countries of the world is defined by the aggregate Travel and Tourism Competitiveness Index (TTCI) of the World Economic Forum, whose relevance is also the subject of research. The paper presents various models of competitiveness of a tourist destination and a quantitative analysis of the competitiveness index of Serbia and selected countries with corresponding key indicators of tourism activity. The aim is to examine the correlation between indicators of the competitiveness of tourist destination and the indicators of the actual tourist demand. Also, a special review was made on the business analysis of tourist organizations in Serbia and the role of insurance and risk management in tourism.
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