MEASUREMENT OF TOURISM MARKET PERFORMANCE IN EU COUNTRIES: RESULTS OF PROMETHEE - GAIA APPROACH
Tourism is one of leading economic activities in the EU, which significantly contributes to economic development. In order to achieve a sustainable, responsive and high-quality tourism development, it is necessary to plan a strategy that will efficiently use and intensify the processes of tourism development in the EU. The variations in the types and needs of the tourists and the tourist industry impose a multi-dimensional approach to the study of the tourism market. This paper implements a simple methodology for measuring the performance of the EU tourism market using an integrated model for ranking-PROMETHEE model. Based on the eight criteria defined in relation to the performance of the tourist market, the ranking of the 28 EU countries will be carried out. The results of the model will point to the evaluation of the tourism market performance and will define the recommendations and strategies for the tourism market development in relation to the countries that have the best rank.
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