INNOVATIONS AS A FACTOR OF COMPETITIVENESS OF TOURIST ECONOMY
Innovation, as a way of change, represents the condition for successful functioning of enterprises with the aim to achieve a long term business success. An innovative enterprise is characterized by orientation towards the customers and market and turning to technology, while the openness and orientation towards changes represents a condition for a high level of innovation. The factors which affect innovation are the specific competitive environment in the branch that the enterprise belongs to, and the innovation of the very enterprise. The authors in the paper analyze the essence of innovations and different approaches in their sorting, as well as the specificities of the paradigms of innovative approaches. As the tourist sector is less innovative in comparison to the rest of the economic sectors, the goal of this paper is to emphasize the importance of innovations for the tourist sector.
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