TOURIST DEVELOPMENT PARAMETERS OF SERBIA ON THE WORLD TOURIST MARKET
Mass tourism has never been characteristic of Serbia, even though it is the branch of the economy which could help solve many economic problems. It is known that the amount of tourist visits to Serbia is not proportional to its anthropogenic and natural resources. There are all prerequisites for the massive development of tourist activity, but also a large number of obstacles to this development. Serbia has comparative advantages due to diversified tourist offer and proximity to already affirmed offers on the tourism market. In this paper, an analysis of the existing market position of Serbia as a tourist destination on the international tourist market was made, using the parameters from the T & T Competitiveness Index for 2017. The aim of the research is to indicate that Serbia has still not taken an adequate competitive position in relation to other tourist destinations in the region and the world.
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