HOTELS INVOLVEMENT IN PROMOTIONAL ACTIVITIES OF BELGRADE AS A TOURIST DESTINATION
Abstract
The involvement of hotels in promotional activities of the tourist destination of Belgrade is analysed based on the questionnaire adressed to 44 hotels. They confirmed cooperation with Tourist Organisation of Belgrade (TOB), but that cooperation is not satisfactory for them. Only 37% of respondents have help from TOB in promotional activities of hotel, while hotels involved in promotional activities organised by TOB only sometimes do. Rrelatively small percent (22%) have received free promotional materials from TOB. Also, 50 and 40% of respondents consider that Tourist Organization of Serbia and the relevant ministry, respectively, promote Belgrade as a tourist destination in an inadequate way. Nevertheless, all respondents expressed their readiness to participate in the joint promotion of Belgrade tourist offer, but so far only some of them have been involved occasionally in the preparation of promotional material or the development of programs, and that only 12% of the hotels were contacted for participation on fairs.
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References
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