HOTELS INVOLVEMENT IN PROMOTIONAL ACTIVITIES OF BELGRADE AS A TOURIST DESTINATION

  • Mladenka Đurović High tourism school, Belgrade
  • Aleksandar Božić Faculty for sport and tourism - TIMS, Novi Sad
Keywords: Belgrade, hotel, promotional activities, tourist destination

Abstract

The involvement of hotels in promotional activities of the tourist destination of Belgrade is analysed based on the questionnaire adressed to 44 hotels. They confirmed cooperation with Tourist Organisation of Belgrade (TOB), but that cooperation is not satisfactory for them. Only 37% of respondents have help from TOB in promotional activities of hotel, while hotels involved in promotional activities organised by TOB only sometimes do. Rrelatively small percent (22%) have received free promotional materials from TOB. Also, 50 and 40% of respondents consider that Tourist Organization of Serbia and the relevant ministry, respectively, promote Belgrade as a tourist destination in an inadequate way. Nevertheless, all respondents expressed their readiness to participate in the joint promotion of Belgrade tourist offer, but so far only some of them have been involved occasionally in the preparation of promotional material or the development of programs, and that only 12% of the hotels were contacted for participation on fairs.

Downloads

Download data is not yet available.

References

Acar, N., Gullu, K., Karamustafa, K. (2012). Promotional Activities in Hotels: Applications in teh Turkey's Region of Cappadocia. Procedia - Social and Behavioral Sciences, Vol. 58, 1027 – 1036.

Republički zavod za statistiku (2016): Opštine i regioni u Republici Srbiji, Beograd.

Armenski, T., Zakić, L., Dragin, A. (2009). Perception of Foreign Tourists on the Image of Serbia. Bulletin of the Serbian Geographical Society, Vol. 89, No. 1, 39–63.

Batinić, I. (2015). The role and importance of internet marketing in modern hotel industry. Journal of Process Management – New Technologies, International, Vol. 3, No. 3, 34-38.

Božić, A., Janićević, S. (2016). The availability of restaurants of the most visited spas in Serbia on Tripadvisor. 1st International Scientific Conference „Tourism in Function of Development of the Republic of Serbia: Spa Tourism in Serbia and Experiences of Other Countries”, Vrnjačka Banja, Serbia, 603-620.

Božić, A., Zubanov, V. (2018). Značaj društvenih mreža u komunikaciji sa korisnicima usluga u modernnom restoraterstvu. TIMS Acta, Vol. 12, No. 1, 25-35.

Buhalis, D., Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet- The state of eTourism research. Tourism Management, Vol. 29, No. 4, 609-623.

Đurović, M. (2010): Koordinacija promotivnih aktivnosti u turizmu na makro i mikro nivou. Magistarski rad, Uniiverzitet u Beogradu, Ekonomski fakultet, Beograd.

Fyall, A., Garrod, B. (2005). Tourism Marketing, A Collaborative Approach. Aspects of Tourism: 18, Cromwell Press, Great Britain.

Jakovljević, M. (2012). Pomocija turističkih destinacija- oglašavanje i(li) odnosi sa javnošću? Acta Turistica Nova, Vol. 6, No. 1, 1-94.

Jakovljević, M. (2009). The role of public relations in the marketing of tourist destinations in Croatia. Acta Turistica Nova, Vol. 3, No. 1, 87-109.

Jegdić, V. (2010). Optimalni model upravljanja turističkom destinacijom. Industrija, No. 3, 121-138.

Jegdić, V., Marković, D. (2011). Menadžment turističke destinacije. Univerzitet Edukons, Fakultet za sport i turizam, Novi Sad.

Kazachka, D. (2005). Globalization in tourism. Hotel link, Vol. 6, 417-425.

Litvin, S. W., Goldsmith, R. E., Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, Vol. 29, No. 3, 458- 468.

Ma, J. W-C., Mohsen, M. G. (2016). Consumer responses to promotional tools in hotels: A case study of Chinese consumers. In: 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, 1073-1080.

Marković, J. (2016). The image of Belgrade and Novi Sad as perceived by foreign tourists. Journal of the Geographical Institute "Jovan Cvijić", Vol. 66, No. 1, 91–104.

Mašić, S., Kosar, N. (2016). Hotels and Social Media- Case Study of Serbia. 1st International Scientific Conference „Tourism in Function of Development of the Republic of Serbia: Spa Tourism in Serbia and Experiences of Other Countries”, Vrnjačka Banja, Serbia, 277-295.

Meler, M. (1999). Marketing. Osijek: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet.

Mišković, I., Holodkov, V., Radin, I. (2015). Upotreba mobilnih aplikacija u promovisanju turističke ponude zaštićenih delova prirode. TIMS Acta, Vol. 9, No.1, 75-86.

Moutinho, L. (2005). Strateški menadžment u turizmu. Zagreb: Masmedia.

Novak, D. (2011). Promotion as instrument of marketing mix. I International Symposium Engineering Management And Competitiveness 2011 (EMC2011), Zrenjanin, Serbia, 505-510.

Pereira, L., Almeida, P. (2014). Marketing and promotion in the hotel industry: A case study in family hotel and hotel group. Tourism and Hospitality International Journal, Vol. 2, No. 1, 92-105.

Pijevac, V., Đurović, M. (2017). Upravljanje kvalitetom usluga u odabranim beogradskim hotelima. Turističko poslovanje, No. 20, 51-61.

Popesku J., (2009). Destinacijske menadžment organizacije kao oblik upravljanja ra¬zvojem turističkih destinacija. 1. Naučni skup sa međunarodnim učešćem Sinergija 2009., Bijeljina: Univerzitet Sinergija: 253-256.

Popesku, J. (2004). Konkurentnost i održivost turističke destinacije- preduslov uspešnosti marketinga hotelske kuće. V naučno-stručni simpozijum ''Hotelska kuća 2004'', Kopaonik, Srbija, Hores, Beograd, 103 – 114.

Šimičević, D. (2005). Primena marketinga u upravljanju destinacijama. Hotel link, Vol. 6, No. 6,477-483.

Skoko, B., Mihovilović, M. (2014). Odnosi s javnošću u funkciji društveno odgovornog poslovanja. Praktični menadžment, stručni časopis za teoriju i praksu menadžmenta, Vol. 5, No. 1, 84-91.

Stajčić, J. Aleksić, A., Simić, M. (2016). Istraživanje stavova turističke privrede u funkciji uvođenja DMO na području Beograda. Zbornik radova Departmana za geografiju, turizam i hotelijerstvo, Vol. 45, No. 1, 59-68.

Stojković, M. (2013). Primena društvenih mreža u turizmu i ugostiteljstvu. Turizam i putovanja (http:/www.turizamiputovanja.com/e-book)

Ubavić, P. (2016). Pozicioniranje Srbije kao turističke destinacije na međunarodnom turističkom tržištu. Megatrend revija, Vol. 13, No. 2, 97-118.

Zakon o turizmu, Službeni glasnik RS, br. 36/2009, 88/2010, 99/2011- dr. zakon, 93/2012 i 84/2015.

Zubanov, V., Radenković Šošić, B. (2015). Upravljanje sadržajem u kriznim situacijama. Teme, No. 3, 1029-1045.

Published
2018-06-02
How to Cite
Đurović, M., & Božić, A. (2018). HOTELS INVOLVEMENT IN PROMOTIONAL ACTIVITIES OF BELGRADE AS A TOURIST DESTINATION. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(2), 312-328. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/61