QUALITY OF MANIFESTATION "LOVE FEST" AS A TOURIST PRODUCT OF VRNJAČKA BANJA
The purpose of this research is to analyze the quality of manifestations happening at one destination. The goal is to see how the visitors grade the quality of a manifestation. Through the Google questionnaire, 110 respondents with different demographic characteristics were interviewed and gave their assessment of the quality of the mass event. The survey concluded that the manifestation quality is high. It also came to the conclusion what target group of consumers is the most present, and which type of promotion is most effective. These conclusions can be of high importance to event organizers and local governments, as they provide specific guidelines for further development of tourism at the destination level. The high quality grade of the manifestation, as a result of the research, is an additional motivation factor for investing in the development of a manifestation that contributes to the increase in the number of visitors and the creation of a better competitive position of Vrnjačka Banja as a destination for the domestic and international market. One of the limitation of this work is that only one event, "Love Fest", instead of several such or similar music festivals.
Arsovski, Z., Arsovski, S., Mirović, Z., Stefanović, M. (2009). Simulation of Quality Goals: A Missing Link Between Corporate Strategy And Business Process Management. International Journal for Quality research, Vol. 3 No. 4, 317-326.
Bakić, O. (2010). Marketing in Tourism. The University of Singidunum, Belgrade.
Bjeljac, Ž. (2010). Tourist manifestations in Serbia. Geographical Institute „Jovan Cvijic“, Serbian Academy of Sciences and Art, Belgrade.
Brkić, A. (2005). Leadership in the event management industry. Маgistarski rad. Cass Business School, City of London.
Cvijanović, D. (2016). Marketing in Tourism. The Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja.
Cvijanović, D., Mihailović, B., Vukotić, S. (2016). Marketing and consulting in the function of the tourism development of Serbia, The Institute of Agricultural Economics, Belgrade.
Delić, J., Cvijanović, D., Prentović, R. (2017). The impact of hunting tourism on the protected areas, The Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja.
Draker, P. (1996). Innovations and entrepreneurship - practice and principles. PS Grmeč, Belgrade.
Getz, D. (2014).Festival and event, tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham.
Getz, D., Svensson, B., Peterssen, R.,Gunnervall, A. (2012). Hallmark events: definition, goals and planning process. International Journal of Event Management Research, Vol. 7, No. 12, 47-67.
Getz, D. (2005). Event Management and Event Tourism. Cognizant Comunication Corporation, New York.
Hall, C.M. (1989). The definition and analysis of hallmark tourist events. GeoJournal. Springer International Publishing. Vol. 19, No. 3, 263–268.
Đurađević, M. ( 2017). The characteristics of the consumer of the wellness tourism in Special Hospital ''Merkur" , HiT Management, Vol. 5, No. 1, 75-84.
Jovanović, V. (2013). Thematic tourism. The University of Singidunum, Belgrade.
Jovanović, V., Delić, U. (2010). The manifestation characteristics and their impact on the tourism development in Serbia. Singidunum revija, Vol. 7, No. 1, 204-220.
Kotler, F., Browen, J., Makens, J. (2010). Marketing in hospitality industry, hotel management and tourism. The fourth edition, Mate, Zagreb.
Kotler, F., Keller K. L. (2006). Marketing management. Data Status, Beograd.
Krstić, B., Stanišić, T. (2015). Tourism as a Factor of Competitiveness and Development of the EU Countries and Serbia. In: Krstić, B. (eds) The determinants of Competitiveness, The Faculty of Economics in Niš, Niš, 1, 1-16.
Krstić, B., Radivojević, V., Stanišić, T. (2016). Determinants of CEE Countries’Tourism Competitiveness: A Benchmarking Study. Management, Vol. 21, No. 80, 11-22.
Kuintela, A.J., Korreia A.G., Antunes, J.G. (2011). Service quality in health and wellness tourism – trends in Portugal. International Journal of Business,Management and Social Sciences, Vol. 2, No. 3, 1-8.
Ljubojević, Č. (1995). Marketing of services- The way to the complete satisfaction of consumer. Čigoja štampa, Beograd.
Majstorović, V., Stankov, U., Stojanov, S. (2013). Border regions as tourist destinations. The school of business, No. 2, 15–29.
Maričić, B. (2011). Consumer behaviour. Center for publishing activities, The Faculty of Economics, University of Belgrade, Belgrade.
Mont, O., Plepus, A. (2003). Customer satisfaction: review of literature and application to the product-service systems, Final report to the Society for Non-Traditional Technology.
Nikolau Japan, J., Mas, F. (2008). Sequential choice behavior: Going on vacation and type of destination. Tourism Management, Vol. 29, No. 5, 1023-1034.
Plavša, J., Kuzmić, D. (2002). Tourism.Magazine of the Department geography, tourism and hotel management, No. 6, 116-118
Popesku, J. (2011). Management of the tourist destination. The University of Singidunum, Belgrade.
Petrović, J., Milićević, S., Đeri, L. (2016). The information and communications technology as a factor of destination competitiveness in transition countries in European Union. Tourism Economics, Vol. 23, No. 6, 1353-1361.
Stevanović, S., Malinić,V. (2016). The importance of manifestations for the tourism development in Belgrade. HandT management, Vol. 4, No. 1, 53-63.
The Government of the Republic of Serbia, (2016). Strategy for the Tourism Development of the Republic of Serbia, Belgrade.
Živković, R. (2009). Consumer behavior and protection in tourism. University of Singidunum, Belgrade.
Unković, S., Zečević, B. (2000). Economics of tourism. The Faculty of Economics, Belgrade
Vidović, A., Broćeta, A. (2016). Market communications in the function of improving companies businesses. International scientific assembly “The Power of Communication'' The College for applied studies for market communications", Belgrade, 5, 55-75.