QUALITY OF MANIFESTATION "LOVE FEST" AS A TOURIST PRODUCT OF VRNJAČKA BANJA

  • Marijana Đurađević High School of Culinary Arts and Tourism with Dormitory, Vrnjačka Banja
  • Jelena Čeperković High School of Culinary Arts and Tourism with Dormitory, Vrnjačka Banja
Keywords: quality, tourist product, manifestations, destination

Abstract

The purpose of this research is to analyze the quality of manifestations happening at one destination. The goal is to see how the visitors grade the quality of a manifestation. Through the Google questionnaire, 110 respondents with different demographic characteristics were interviewed and gave their assessment of the quality of the mass event. The survey concluded that the manifestation quality is high. It also came to the conclusion what target group of consumers is the most present, and which type of promotion is most effective. These conclusions can be of high importance to event organizers and local governments, as they provide specific guidelines for further development of tourism at the destination level. The high quality grade of the manifestation, as a result of the research, is an additional motivation factor for investing in the development of a manifestation that contributes to the increase in the number of visitors and the creation of a better competitive position of Vrnjačka Banja as a destination for the domestic and international market. One of the limitation of this work is that only one event, "Love Fest", instead of several such or similar music festivals.

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Published
2018-06-02
How to Cite
Đurađević, M., & Čeperković, J. (2018). QUALITY OF MANIFESTATION "LOVE FEST" AS A TOURIST PRODUCT OF VRNJAČKA BANJA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(2), 384-399. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/65