TV AS A FACTOR IN DEVELOPMENT OF RURAL TOURISM

  • Aleksandra Šarković Serbian Broadcasting Corporation, Beograd
Keywords: Ecological awareness, rural inhabitants, rural tourism, television

Abstract

The preserved environment with functional ecological systems is the basis for the development of rural tourism. For such an approach, the local community plays a major role in creating a rural tourism product.

This paper will try to highlight the role of television as an auxiliary tool in raising the level of ecological awareness of the rural population, which besides natural resources is a decisive factor for the development of tourism in rural areas. The research is based on the assumption that the media play a major role in developing ecological awareness, and that television is the most important among them. The aim is to determine how television uses its power in the function of achieving a certain public interest what is the ecologically responsible behavior of the rural population and its contribution to the development of rural tourism.

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Published
2018-06-02
How to Cite
Šarković, A. (2018). TV AS A FACTOR IN DEVELOPMENT OF RURAL TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(2), 506-520. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/72