TREND OF POSITIONING TOURIST OFFERS IN THE DIGITAL ERA

  • Gordana Bejatović Faculty of Economics and Finance; Union Nikola Tesla University Belgrade
  • Marina Bugarčić Faculty for entrepreneurial business and real estate management, Union Nikola Tesla University Belgrade

Abstract

The era of digital transformation is no longer our future, but our present. We are currently living what we could not even imagine two decades ago. Tourism is one of the key sectors of our economy, with enormous unused potential, which has been pointed out for a long time. In what way does digital transformation influence the creation of tourist offers in the world, as opposed to our country?

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Published
2018-05-31
How to Cite
Bejatović, G., & Bugarčić, M. (2018). TREND OF POSITIONING TOURIST OFFERS IN THE DIGITAL ERA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(1), 152-169. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/8