• Đurđica Jojić Novaković Faculty of Hotel Management and Tourism, University of Kragujevac, Vrnjačka Banja
  • Ivana Gudurić Bachelor at Higher Education Institution for Applied Studies, Novi Sad, University of Novi Sad
Keywords: wine tourism, winery, Fruška gora, Irig, consumer opinion


Municipality of Irig is situated on Fruška gora, one of the greatest wine regions in Serbia. Irig is one of the most important places in Fruška gora and has got a long and rich tradition in viticulture. Furthermore, fame of its wines and wineries is related to its reputation as a touristic destination.

This research identifies what are the main criteria when consumers in Serbia decide to choose certain wine and examines how they perceive wines made by wineries situated in the municipality of Irig. It also points what are the directions for development for wineries from Irig in order to improve the reputation of Irig as a wine destination.


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How to Cite
Jojić Novaković, Đurđica, & Gudurić, I. (2018). OPINION OF CONSUMERS IN SERBIA ON WINES FROM IRIG. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(2), 663-678. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/81