SOCIAL MEDIA AS A TOOL FOR THE PROMOTION OF A TOURIST DESTINATION
Abstract
Even since the advent of the digital Web 2.0, various researchers have carried out multiple quantitative and qualitative research to understand the ongoing changing of the role of social media and their application in tourism and tourism marketing. It was discussed that the elements of social media will play a major role in the tourism marketing mix in the years to come.
Given that the use of social media continues to grow and develop, a better understanding of the role of social media in the decisions and choices of tourists when visiting a specific tourist destination should be directed towards them, and at the same time they should be approached in a way that the tourist destination can promote its tourism products and services.
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References
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