• Boško Vojnović High School of Agriculture, Šabac
  • Dejan Grujić High School of Agriculture, Šabac


The aim of the paper is to highlight the importance of raising the quality of services, which should improve the development of tourism in Serbia. Given that the service is the category of strategic importance, which accounts for 55% of the total world economy with the assumption that in the 20 - 30 years’ time it will increase to 85%, it is a justifiable reason for the analysis of the process of design and achievement of the quality of tourism services. Creating the quality is achieved by means of promotions aimed at consumers and defining the criteria that are aimed at employees in the tourism industry. At the same time the quality of services should meet the marketing aspect (to be better than the competition, satisfy the users), social aspects (environmental protection, health of people and consumers) and economic aspects (system efficiency, higher profits and long-term growth and development of the business system). The conclusion is that the success of the tourist industry is conditioned by the quality of services, proper management and orientation to the market. We believe that Serbia needs better services for faster and better economic development of tourism.


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How to Cite
Vojnović, B., & Grujić, D. (2017). CONCEPT OF SERVICE QUALITY IN FUNCTION OF TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(2), 341-356. Retrieved from