DIGITAL ECONOMY AND TOURISM – A CHANCE FOR DEVELOPMENT AND RISK MANAGEMENT

  • Dragan Stojanović Higher business school of professional studies, Leskovac
  • Marko Krstić Higher business school of professional studies, Leskovac

Abstract

An increasing use of ICT has led to a development of a new area of economics i.e. new form of business activity known as digital economy. Besides the numerous areas of business where innovative technological solutions are used for communication with business partners and provision of services in completely new ways, ICT has found its way in tourism as well. When talking about tourism development, digital economy is a chance for success, as the introduction of different systems based on Web technology and ICT enhances the growth and development of macroeconomic indicators in many countries.

We need to point out the numerous advantages of ICT implementation in tourism such as easier exchange of information, simpler search and identification of adequate tour packages prepared in accordance with travelers’ needs and demands, betterment of the very looks of a travel agency’s web page, etc.

Still, since almost all organizations in the area of tourism operate in rather dynamic conditions, it is necessary to point out the numerous risks they face as well as ways and methods of risk management using IS and modern information technology.

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Published
2017-06-03
How to Cite
Stojanović, D., & Krstić, M. (2017). DIGITAL ECONOMY AND TOURISM – A CHANCE FOR DEVELOPMENT AND RISK MANAGEMENT. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(2), 698-713. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/127