SUBOTICA AND PALIĆ TOURISM POTENTIALS THROUGH THE PRISM OF PERFORMANCE ANALYSIS

Ljiljana Dmitrović Šaponja; Saša Gravorac

Ljiljana Dmitrović Šaponja University of Novi Sad, Faculty of Economics in Subotica
Saša Gravorac Internal auditor of the City of Subotica, City of Subotica

Abstract

The wealth of natural resources, high quality workforce and favourable geographic position of Serbia warrant tourism’s growing role in the country’s progress, economic growth and development. The specificity of tourism is that it not only brings positive economic effects but enables further valorization of social, cultural and educational resources of the Republic of Serbia. One of the true hidden jewels of Serbia’s tourist offer that so far has not been properly valued and due to poor planning and the lack of strategic vision, is Palić with Subotica and its surrounding area. Its haphazard development over the last decades has hindered its valorization as a tourist destination so in the coming period Subotica – Palić should be clearly profiled and positioned among the top five tourist destinations of the Republic of Serbia. This paper will present the basic features of the tourist development of Subotica and Palić so far, analyse the future development trends and formulate recommendations for further valorization and development of the tourist destination Subotica – Palić with the projection of economic – financial indicators.

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