ANALYSIS OF MARKETING MIX FOR FRUITS AND VEGETABLES TO IMPROVE TOURIST OFFERS IN B&H
Abstract
This paper analyzes the marketing mix elements for fresh fruits and vegetables (product, price, distribution, promotion and people) in Bosnia and Herzegovina. Each element of the marketing mix was studied for most important vegetable species (cabbage, onions, peppers, tomatoes) and fruits (apple, pear, plum) on the market in Bosnia and Herzegovina. Also, through the elements of marketing mix presence visibility of fresh fruit and vegetables in the tourist offer of Bosnia and Herzegovina. Tourist offer of a region is now multidimensional, with food and drink, in addition to climate, environment, housing, etc., play a major role in the differentiation and original tourist offer. Local fresh fruits and vegetables are important competitive advantage in the local tourist industry, if the elements of the marketing mix (product, price, distribution, promotion and people) for local fruits and vegetables are in the function of tourism development.
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References
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