A SURVEY ON FACTORS INFLUENCING TOURISTS´ DECISION TO VISIT SPA DESTINATION
Abstract
The individualization of tourist demand has caused the multidimensionality of travel motives. The fact that they expect an integrated tourist product indicates that tourists travel to a destination because of a large number of motives. In this paper, we have analysed the push-pull concept, which represents a widely accepted theory of motivation in tourism. It is concluded that for 26% of respondents treatment and rehabilitation, 32% water consumption of medicines, 47% socializing with friends and 43% of leisure time in intact nature constitute are the main push factors of choosing a destination by statistical analysis of the data collected by research conducted in the period from 5 December to 25 December 2015. On the other hand, 52% of respondents said that, for them, the most important factor is quality medical staff, 44% diverse medical treatment, while 46% of respondents said that a wide variety of local attractions are factors that attracts them to a specific destination. Using and Spearman correlation coefficient the relationship between the push factors and future behaviour of tourists in terms of repeat visits and recommendations to friends is determined.
Downloads
References
Azman, I., & Chan, J. (2010): Health and spa tourism business: Tourists’ profiles and motivational factors in health, wellness and tourism: healthy tourists, healthy business?, Proceedings of the Travel and Tourism Research Association Europe 2010, Budapest, Hungary, 1-3 September, 9-24.
Chun-Man Cheung, B. (2012): A study of the interrelationship of spa guests' motivations, perceived service quality, value, satisfaction and behavioral intentions, PhD dissertation, Oklahoma State University.
Cohen, E. (1972): Towards a Sociology of International Tourism, Social Research 39 (1), 164-182.
Crompton, J. L. (1979): Motivations of pleasure vacation, Annals of Tourism Research, 6 (4), 408-424.
Dann, G. M. (1977): Anomie, ego-enhancement and tourism, Annals of Tourism Research, 4 (4), 184-194.
Dann, G. M. (1981): Tourism Motivations: An appraisal, Annals of Tourism Research, 8(2), 187-219.
Gnoth, J. (1997): Tourism motivation and expectation formation. Annals of Tourism Research, 21(2), 283-304.
Goeldner, C. R., & Ritchie, J. R. B. (2006): Tourism Principles, Practices and Philosiphies, Ney Jersey: John Wiley.
Hashemi, S. M., Jusoh, J., Kiumarsi, S. & Shno Mohammadi, S. (2015): Influence factors of spa and wellness tourism on revisit intention: the mediating role of international tourist motivation and tourist satisfaction, International Journal of Research, 3 (7), 1-11.
Jovanović, V. (2015): Tematski turizam, Singidunum University, Belgrade: Serbia.
Laing, J. H., & Weiler, B. (2008): Mind, body and spirit: health and wellness tourism in Asia, in J. Cochrane (ed.), Asian Tourism: Growth and Change, Elsevier Publishing, Oxford, 379-389.
Mak, A., Wong, K., & Chang, R. (2009): Health or self-indulgence? The motivations and characteristics of spa guests, International Journal of Tourism Research, 11(2), 185-199.
Milićević, S., & Podovac, M. (2013): Konkurentnost Vrnjačke Banje na turističkom tržištu, Naučni skup Konkurentnost preduzeća na tržištu, Faculty of Economics, University of Niš, 19 October 2013., 207-218.
Murray, E. J. (1964): Motivation and emotion, Englewood Cliffs, N.J., Prentice-Hall.
Pallant, J. (2011): SPSS- Priručnik za preživljavanje, Mikro knjiga, Belgrade, Serbia.
Park, B. D., & Yoon, Y. S. (2009): Segmentation by motivation in rural tourism: A Korean case study, Tourism Management 30 (1), 99-108.
Pyo, S., Mihalik, J. B., & Uysal, M. (1989): Attraction Attributes and Motivations: A Canonical Correlation Analysis, Annals of Tourism Research 16 (2), 277-282.
Rančić, M., Pavić, L., & Mijatov, M. (2014): Wellness Centers in Slovenia: Tourists’ Profiles and Motivational Factors, Turizam, 18 (2), 72-83.
Turjačanin, V., & Čekrlija, Đ. (2006): Osnovne statističke metode i tehnike u SPSS-u, primena SPSS-a u društvenim naukama, Center for cultural and social service, Banja Luka: Bosnia and Herzegovina.
Uysal, M., & Jurowski, C. (1994): Testing the Push and Pull Factors, Annals of Tourism Research 21(4), 844-846.
Wong, M., Cheung, R., & Wan, C. (2013): A Study on Traveler Expectation, Motivation and Attitude, Contemporary Management Research , 9 (2), 169-186.
Yoon, Y., & Uysal, M., (2005): An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, Tourism Management 26 (1), 45-56.
